Golf

Mar

ketin

g Id

eas 2

017

#1 G

eo Ta

rget

ed A

dver

tisin

g

Deliver adverts to golfers within a set radius of a location such as a golf course or shop.

Perfect for any easily identified target audience and a limited budget.

Facebook – it’s not the preserve of teenagers, they are all on SnapChat and Instagram.

#2 G

olf C

ours

e Fl

yove

rs

Drone advances has meant that there are many more providers of these flyover videos.

What better way to let golfers check out your course before booking a visit?

Why not add extra revenue by selling a flyover service to wedding parties etc.

#3 B

logg

er O

utre

ach

Blogging, Tweeting and Vlogging allows independent golfers to build up huge audiences.

These new golf stars have great influence on equipment sales, which courses to play etc.

A golf blogger outreach programme is a low cost way to join the conversation.

#4 V

irtua

l Rea

lity

Virtual Reality immerses a golfer in a tutorial, promotional video or similar.

Creating great content is expensive so only big budget brands are currently involved.

But, costs will be dropping as more developers skill up to provide the programming.

#5 P

ay A

s You

Go

PR

There is a lot of turmoil in the golf industry right now.

Big brands are up for sale, some are disappearing, and others are in a state of limbo.

Pay As You Go Golf PR means no retainers, and a simple pricing model.

#6 B

rand

Som

ethi

ng U

nusu

al

Now, you can print over 95% of a Cabretta leather golf glove.Golf grips can also now be customised with a message or logo as can golf bags. These new branding opportunities create great social media sharing images for golfers.

#7 B

2B G

olf N

etw

orki

ng

Business owners across the UK are combining golf, and networking, to grow revenues.

Fore Business is a golf business network that is making a real difference.

Golf club revenues are up as well, with more rounds played and greater F&B takings.

#8 F

aceb

ook

Live

Facebook Live is a video tool that enables anyone to broadcast live video via Facebook.

Manufacturers are using it with brand ambassadors to deliver unique content to fans.

Fans will start to broadcast golf tournaments attracting new audiences and participants.

#9 E

urop

ean

Trad

e Sh

ow

The UK and Europe has not had a Golf Trade Show for the last couple of years. The British Golf Industry Association has launched a Golf Trade Show for October 2017.

The European Golf Merchandise Show will help our golf industry get back on track.

#10

Cust

omise

d W

edge

s

Artists such as Golf Alchemy are creating personalized, customised golf clubs.

Major brands (golf and non-golf) are using these wedges, putters etc.

A new way for brands to get amazing images shared on Twitter, Facebook and Instagram.

Wha

t are

you

r pla

ns in

201

7?For more information….

PressReleases.Golf

@GolferMarketing

David@DavidLong.co.ukTel: +44 330 7000 100