Gonzague de ValloisSVP of Publishing

Gameloft

Lichi WuHead of Global Monetization Solutions, SEA Millennial Media

How to Become a Mobile Success Story

A fireside chat with Gameloft & Millennial Media

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How to Become a Mobile Success Story

gameloft.com / millennialmedia.com

Gameloft arrived on the digital and social games scene in 2000 and quickly became a global leader. However, the company’s continued success over the years has been fueled by their desire and ability to evolve game development, focus on innovative new platforms and effectively monetize their efforts.

Join us for a fireside chat as we explore the strategies and tactics Gameloft has employed to propel their rapid regional and global growth.

We’ll talk about their emerging business in Southeast Asia, discover the ways they are using mobile advertising to not only monetize, but grow their base of daily active users, and understand where the “freemium” model fits in their overall business strategy.

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Stay Connected

Lichi Wu, Millennial MediaHead of Global Monetization Solutions, SEAmillennialmedia.com / @millennialmedia / @lichiwu

Gonzague de Vallois, GameloftSVP of Publishinggameloft.com / @gameloft

S.M.A.R.T.™ ReportsMillennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies.*

Mobile Mix™ ReportsMillennial Media’s Mobile Mix™: The Mobile Device Index, launched in March 2010, highlights key mobile advertising market trends, focusing primarily on mobile manufacturers, devices, operating systems, connected devices, and developer trends.*

*Report findings are based on Millennial Media's platform and campaign data.