A better societystarts with “YOU”

Presented by – SWETA LEENA PANDA

ID – FMS/MBA/2015-17/000308

Vision for change

Civil Sector

Participation Peaceful

Change

Accountability

Source ,

Production

And just

Communities

Good Governance

Economics Opportunity

Sustainable Resource Management

Respect for Human Rights

Access to Information

Health and well being

Fairly educated

politician and leaders

NGOs

Civil service aspirant

Some TARGET graduate students

Be a relevant voice for your prospects

Brand Recognition Visibility Result

Know your customers - Contact

Demographics

Occupational

Financial

Social Media

Direct Marketing Channel Preference

Advertising Receptivity

Interests

Shape your tactics by using

“RELEVENT DATAS”

• Heavy social media user, Twitter user, blogger

• Uses Internet for professional and personal use

• Strongly influenced by social/mobile site/blogs/reviews

• 24-year-old, single female

• Resides at… Local (Odisha)

• Incom3 25,000-50,000

• Interest in – writing and social works .

• Bachelor’s degree

• IT professional

• Part time volunteer worker in NGO.

GRNERAL PROMOTION

Collaboration

BENEFITS

General Publicity for all

A creative marketing hook -short message

Popular place - A restaurant , Community centres , side walks

Publicity - Local news paper , FM Radio

Volunteering - Staff volunteering service

Collaboration - Partnership with local and national agencies

Show your responsibility - Promote legal and social rights towards women etc.

Create a video , song and ad for that

Awareness create - Importance of an action plan for high-speed broadband connectivity on optical cable to all Gram Panchayats.

“

FAIRLY EDUCATED POLITICIAN

& LEADERS

Tagline

“Chase your dreams”

• Knowledge sharing - Workshop , seminar • Short term training - courses sponsored by Department of Personnel and

Training or others .• Working with Local/Village-level Government and other Local Leaders Protecting Rights , Local Decision-makers and Relationship Mapping • Assessing Technical Skills for Service Delivery at the Local Level Power Dynamics in Local Governance Participatory Research and Action Project Prioritization Village/Community Development Plans Maintenance Committee Roles (for infrastructure projects)• Working with National/Central-level Ministries and Offices

Course Offering

Reaching People Directly involves Outlets like (Branding) i. Interpersonal Communicationii. Intra-group and Inter-group Meetings iii. Organization of Public Debates & Conducting street corner meetings iv. Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.v. Conduct of Road showsvi. Organize of Meets & Get- Together Camps vii. Organize of Orientation Camps/ Training Camps/ Refresher Meets viii. Organize of infotainment programmes like street plays, play shows, and cultural eveningsix. Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media instruments of which the major ones are (Promotions) i. Print Media like Newspapers/weeklies, / periodicals ii. Electronics Media like TV Channels iii. Signature and opinion boards 24 Ibid 20 iv. Leaflets & handouts v. e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows vi. Public Galleries

Branding & Promotion

Course Fees – 4 LakhWhy ?

Course FeesMore practical oriented work .

Better connection with local and

national politician

Become better leader (Ethics and Moral as well as

Greater Efficiency)

Most preferred local people or

people from ODISHA (they can

involve in the community work

much better)

ROI is much better

NGOTagline

Discover new ways to serve , Where honour and

integrity meet precision and performance.

• Knowledge sharing - Workshop , seminar or course (Free) • Research - conferences and lectures and research in matters relating to public

administration and the machinery of government. (Less pay)• General Education • Short term training - courses sponsored by Department of Personnel and Training

(Free) • Working with Local/Village-level Government and other Local Leaders (Paid) Protecting Rights , Local Decision-makers and Relationship Mapping .• Assessing Technical Skills for Service Delivery at the Local Level (Paid) ,

(Collaboration with Government)• Village/Community Development Plans.• Maintenance Committee Roles (for infrastructure projects).

Course Offering

Reaching People Directly involves Outlets like (Branding) i. Interpersonal Communicationii. Intra-group and Inter-group Meetings iii. Organization of Public Debates & Conducting street corner meetings iv. Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.v. Conduct of Road showsvi. Organize of Meets & Get- Together Camps vii. Organize of Orientation Camps/ Training Camps/ Refresher Meets viii. Organize of infotainment programmes like street plays, play shows, and cultural

eveningsix. Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media instruments of which the major ones are (Promotions) i. Print Media like Newspapers/weeklies, / periodicals ii. Electronics Media like TV Channels iii. Signature and opinion boards 24 Ibid 20 iv. Leaflets & handouts v. e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows vi. Public Galleries

Branding & Promotion

Course Fees – 1.7 LakhWhy ?

Course Fees

More practical oriented work .

Better connection with local people.

Become better leader (Ethics and Moral as well

as Greater Efficiency)

ROI is much better (Better placement

opportunity for students )

INTERESTED GRADUATE STUDENTS(LAW,SOCIO CULTURE , POLITICS )

Tagline “We have flexible learning, career connections. With all that, you have only one way to go… up.”

Top 8 characteristics fresher students look for in a university

CSR to NGO , Activity

Academic Reputation

Financial aid /scholarships

Academic Programs

Cost /Tuition

Proximity to home

Apps

Alumni page

Website Quality (content showcase your academic programs and their reputations)

People love data and factsStep 1: Research survey to each audienceStep 2: Content development to support multiple channels

ChecklistHook

• Headlines• Bullet points

Graphics• Repurpose for

distribution channels

Copy• SEO friendly

CTA Review for best

practices

Step 3: Distribute & Promote!Post, publish, email, share, pin, tweet…etc.

Promotion

• Knowledge sharing - Workshop , seminar or course• Research - conferences and lectures and research in matters relating to public

administration and the machinery of government.• Short term training - courses sponsored by Department of Personnel and Training • General studies • Working with Local/Village-level Government and other Local Leaders Protecting Rights , Local Decision-makers and Relationship Mapping .

Course Offering

Course Fees – 2.5 LakhWhy ?

Course Fees

More practical oriented work .

Better connection with local and national

politician

Become better leader (Ethics and Moral as well

as Greater Efficiency)

ROI is much better

IAS AND IPS

Tagline“You’ve got skills, discipline and experience. We have flexible learning options and tuition reimbursement for civil service.”

Speak Their Language

Help Prospective Students Visualize Themselves On-Campus

1) Video Short videos ( YouTube , Vine or YouTube) (sporting match, a highlight from a campus tour, a glimpse into a day in the life of a Top Notch University student, you get the idea.)

2) Photos The world is full of visual thinkers. (Instagram and Pinterest) 3) Develop Profiles of Your Most Successful Students (Thumbnail Descriptions • Average Age • Beliefs

and Values • Behaviours and Motivations • Influencers • Media Preferences & Behaviours • Leading Reasons to Enrol)

4) Highlight Practical Benefits

Awareness ActionInterest

• Knowledge sharing - Workshop , seminar or course (Free) • Research - conferences and lectures and research in matters relating to public

administration and the machinery of government. (Less pay)• Short term training - courses sponsored by Department of Personnel and Training

(Free) • Special course for Civil exam preparation• General course • Work on Government as well as Private projects (Voluntarily)

Course Offering

Reaching People Directly involves Outlets like (Branding) (Optional) i. Interpersonal Communicationii. Intra-group and Inter-group Meetings iii. Organization of Public Debates & Conducting street corner meetings iv. Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.v. Conduct of Road showsvi. Organize of Meets & Get- Together Camps vii. Organize of Orientation Camps/ Training Camps/ Refresher Meets viii. Organize of infotainment programmes like street plays, play shows, and cultural

eveningsix. Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media instruments of which the major ones are (Promotional) i. Print Media like Newspapers/weeklies, / periodicals ii. Electronics Media like TV Channels iii. Signature and opinion boards 24 Ibid 20 iv. Leaflets & handouts v. e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows vi. Public Galleries

Branding & Promotion

Course Fees – 3.5 LakhWhy ?

Course Fees

More practical oriented work .

Better connection with local people.

Become better leader (Ethics and Moral as well

as Greater Efficiency)

ROI is much better