1. Where Good Ideas Come From An Overview by Tracy Brown

2. Steven Johnson Has The Answers

3. Cultivate A Hunches

4. Write It Down

5. Be Messy

6. Take A Walk

7. Embrace Serendipity

8. Accidental connection

9. Foster Environments

10. Generate Mistakes

11. Be Wrong

12. Get A Hobby

13. Hobbies Solve Problems

14. Frequent Coffee Houses

15. Web Surf

16. Follow Those Links

17. Recycle Ideas

18. Collaborate

19. Embrace These Principles

20. The End