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Good is Great: Peoples Insights for June & July

Date post:11-Aug-2014
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Good is Great - our latest issue of Peoples Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured are winners from Cannes. They broadly fall under the following themes: Creative Citizenship = Tech + Good Brand citizenship Proactive measures to tackle todays challenges Bonus! Whats hot around the World Cup and the latest in the online privacy debate. This issue features: Becoming Sweetie Message Barter Coca-Cola Happy ID Cadbury Caps Calories Spent: Looking for Change Starbucks College Achievement Plan adidas brazuca babies Right to be Forgotten We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab. You can also reach out to us on Twitter @msl_group.

Good is Great! 2 3 4 5 6 Creative Citizenship #Technology for Good 8 9 10 11 #Social Guerilla 12 13 14 15 16 #Happiness 17 18 19 20 Proactively tackling todays challenges #Responsibility Deal 22 23 24 25 #Looking for Change #Financial Inclusion 26 27 28 29 #Employee Engagement 30 31 32 33 Bonus! Whats hot around the World Cup! #WorldCup 35 36 37 38 Latest in the online privacy debate #Data Privacy 40 41 42 43 44 45 46

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