PRESENTS

An editor and specialist in language and literature

in the ad

by Tomasz Charnas

‘The secret to editing your work is simple:you need to become its reader instead of its writer.’

Zadie SmithChanging My Mind: Occasional Essays

Good practisesin graphic design, typography

and editing

Fragments of presentation at Tischner European UniversityKrakow 2012

Clear layout

Basic rules

Clear layout

Layout should be scanable

� categorized content

� multiple heading levels

� visible navigation

� architecture of a text – hierarchy of meanings

� visual elements and bulleted lists which break the flow of uniform text blocks

� all components should be designed so their meaning is not ambiguous

� practical additions: glossary, index

Layout should be scanable

Sample pages

Visible navigation, multiple heading levels

Sample pages

Categorized content

Sample pages

Visual elements to help understanding or illustrate

Sample pages

Bulleted lists, text blocks, hierarchy of meanings

Sample pages

Practical additions

Sample pages

Making a dummy

Criteria

– medium: printingor/and website

– perception

• readability

• legibility

Basic rules

– dynamic composition

• light background

– 3 main colours

• visual identity │ corporate identity

• CMYK colours

– up to 2–3 fonts per page

• typography = design for reading

Making a dummy

Making a dummy

Sample pages

‘Typography makes meaning.’

Ellen Lupton

Back cover and front coverFrutiger Light Pro

Sample pages

Preliminaries: title page, editorial pageCalibri, Frutiger Light Pro 45, Humanist 777 EU

Sample pages

ContentFrutiger Light Pro 45, Humanist 777 EU, Humanist 777 Condensed EU

Sample pages

‘Who knows the rules, can break them.’

Hans Willberg, Friedrich ForssmanGetting it Right with Type: The Dos and Don'ts of Typography

Thank you