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Good to GreatGood to GreatArticle by Jim CollinsArticle by Jim CollinsOctober 2001October 2001
Presenters:Presenters:Samantha Bell, Brodie Pattenden, Samantha Bell, Brodie Pattenden,
JJ Machalski, Tea Taing, JJ Machalski, Tea Taing, Kristine WiddifieldKristine Widdifield
AgendaAgenda How change doesn’t happenHow change doesn’t happen How change does happenHow change does happen Disciplined peopleDisciplined people Disciplined thoughtDisciplined thought Disciplined actionDisciplined action
How change doesn't How change doesn't happenhappen
The Chicken and the EggThe Chicken and the Egg
No ‘miracle moment’No ‘miracle moment’
Chicken in the egg was: Chicken in the egg was: EvolvingEvolving GrowingGrowing DevelopingDeveloping ChangingChanging
How change doesn't How change doesn't happenhappen
WalgreensWalgreens Average company for over 40 yearsAverage company for over 40 years 1975 it began to climb, and climb 1975 it began to climb, and climb
and climband climb Beat the general stock market by Beat the general stock market by
15 times15 times How do we pinpoint Walgreens’ How do we pinpoint Walgreens’
‘good-to-great’ transformation?‘good-to-great’ transformation?
How does change How does change happen?happen?
The Flywheel EffectThe Flywheel Effect
How does change How does change happen?happen?
Right now, your flywheel is at a Right now, your flywheel is at a standstillstandstill
Put your shoulder into it…. And Put your shoulder into it…. And push!push!
Eventually get some forward Eventually get some forward movement…. movement….
How does change How does change happen?happen?
No longer pushing aloneNo longer pushing alone
The faster you go, the more The faster you go, the more people you have joining youpeople you have joining you
How does change How does change happen?happen? Momentum starts working in your Momentum starts working in your
favorfavor
Aren’t pushing any harder, but Aren’t pushing any harder, but wheel keeps acceleratingwheel keeps accelerating
That’s how companies make the That’s how companies make the transition from good to greattransition from good to great
How does change How does change happen?happen? What happens when companies What happens when companies
don’t commit to the quiet discipline don’t commit to the quiet discipline of slow, progressive change?of slow, progressive change?
They fall into…..They fall into…..
The DOOM LOOP!The DOOM LOOP!
How does change How does change happen?happen?
Companies that fall into the Doom Companies that fall into the Doom Loop want change over nightLoop want change over night
They bring in a new leader, who They bring in a new leader, who takes them in a new directiontakes them in a new direction
See the pattern?See the pattern?
1979 – Started as consumer products1979 – Started as consumer products 1980 – Healthcare1980 – Healthcare 1981 – Return to consumer products1981 – Return to consumer products 1987 – Global pharmaceuticals1987 – Global pharmaceuticals 1990’s – Return to consumer products1990’s – Return to consumer products 2000 – Swallowed by Pfizer2000 – Swallowed by Pfizer
Walter-Lambert Co.Walter-Lambert Co.
How does change How does change happen?happen?
Real people want to contribute to Real people want to contribute to produce real resultsproduce real results
Feel the magic of momentumFeel the magic of momentum
That’s how change really happens….That’s how change really happens….
Filling the BusFilling the BusDisciplined PeopleDisciplined People
Mediocre people equal mediocre Mediocre people equal mediocre resultsresults
If you have the wrong people, If you have the wrong people, nothing else mattersnothing else matters
Disciplined PeopleDisciplined People
Fannie MaeFannie Mae 14 of 26 executives “got off the 14 of 26 executives “got off the
bus” before good to great bus” before good to great changes occurred, no questions changes occurred, no questions askedasked
Disciplined ThoughtDisciplined ThoughtFox and the HedgehogFox and the Hedgehog
Disciplined ThoughtDisciplined Thought A Greek Parable explains thatA Greek Parable explains that
Foxes know many small thingsFoxes know many small things
Hedgehogs know one big thingHedgehogs know one big thing
Disciplined ThoughtDisciplined Thought All good to great leaders are All good to great leaders are
hedgehogshedgehogs
But why?But why?
They ask three piercing questions They ask three piercing questions
Disciplined ThoughtDisciplined Thought What can we be the best in the What can we be the best in the
world at?world at?
What is the economic What is the economic denominator that drives cashflow?denominator that drives cashflow?
What are our core people What are our core people passionate about?passionate about?
Wells FargoWells Fargo Initially in global bank, was mediocreInitially in global bank, was mediocre
Switched company philosophy and Switched company philosophy and industryindustry
New mantra and drive for employeesNew mantra and drive for employees
Led to successLed to success
Disciplined ActionDisciplined ActionThe Stop Doing ListThe Stop Doing List
Good to Great leaders distinguish Good to Great leaders distinguish themselvesthemselves
Decide what not to doDecide what not to do
If it doesn’t fit tightly within your If it doesn’t fit tightly within your Hedgehog Concept, don’t do itHedgehog Concept, don’t do it
Disciplined ActionDisciplined Action
Started in the paper mill industryStarted in the paper mill industry
Decided to change focusDecided to change focus
The consumer business was best The consumer business was best for the companyfor the company
Kimberly-ClarkKimberly-Clark
One magazine wroteOne magazine wrote ““Kimberly-Clark making the switch Kimberly-Clark making the switch
was a dumb idea”was a dumb idea” 21 years later that same magazine 21 years later that same magazine
wrote “as it turns out it was a smart wrote “as it turns out it was a smart one”one”
Disciplined ActionDisciplined Action
ConclusionConclusion The Chicken and the EggThe Chicken and the Egg The Flywheel EffectThe Flywheel Effect Disciplined PeopleDisciplined People
Filling the BusFilling the Bus Disciplined ThoughtDisciplined Thought
Fox and the HedgehogFox and the Hedgehog Disciplined ActionDisciplined Action
The “Stop Doing” listThe “Stop Doing” list
Thanks for listening!Thanks for listening!
QUESTIONS???QUESTIONS???