Promoting Travel & Tourism

Introduction to Unit 4 – with Mrs Gordon

Aims of this unit

• You will develop the knowledge, understanding and practical skills needed to explain the use and importance of promotion in the travel and tourism industries.

• You will develop an understanding of why some promotional methods and materials are more appealing than others and the factors influencing the creation of promotional materials.

Unit 4 key tasks…

1. Provide examples of the main promotion methods and materials used in the travel and tourism industries

2. Explain the importance of promotion to travel and tourism providers

3. Collect and comment on the appeal of current promotion materials from one travel and tourism provider

4. Produce two different types of promotion material for one travel and tourism product or service

5. Present and explain one of the pieces of promotion material produced in Assessment Objective 4

What is marketing?

The 4 P’s

Product Price

Place Promotion

What are the 4P’s for the following scenario?

Why is it important

for this business

to promote

this?

What would

happen if they did not sell

all these?

What are the 4P’s for the following scenario?

Why is it important

for this business

to promote

this?

What would

happen if they did not sell

all these?

What are the 4P’s for the following scenario?

Why is it important

for this business

to promote

this?

What would

happen if they did not sell

all these?

What are the 4P’s for the following scenario?

Why is it important

for this business

to promote

this?

What would

happen if they did not sell

all these?

Promotions

Promotion methods:

• advertising

• direct marketing

• public relations

• personal selling

• sales promotion

• sponsorship

Promotion materials:

• advertisements, eg radio, TV, newspapers, magazines, cinema

• brochures

• leaflets

• window displays

• display boards

• point of sale items

• merchandising materials

• videos

• internet/websites

• posters

• press releases

So unit 4 task 2Explain the importance of promotion to

travel & tourism providers.

What do you have to do?

• Your task is to explain the importance of promotion to travel and tourism providers.

• You should consider including information on:

• stimulation of demand

• increased sales

• competitive advantage

• customer satisfaction

• improved image of the product and organisation.

How can I present my work?

• Through a slideshow & written notes

• Through a slideshow & a ‘talk’ that you could give to me

• Through a poster

• Through some worksheets/word file

What do I have to show?

• Evidence that you know that promotions stimulation of demand & increased sales

• Evidence that you know that promotions give a business a competitive advantage / edge

• Evidence that you know that promotions can make customers feel happy / customer satisfaction

• Evidence that you know that promotions improve the image of the product and organisation.

What detail is needed?

Your work MUST….TO PASS

Your work should…FOR A MERIT

Your work could…FOR A

DISTINCTION

You provide a simple

explanation of the importance of promotion to travel and tourism providers.

Your explanation shows a limited understanding.

You provide a clearexplanation of the

importance of promotion to travel and tourism providers.

Your explanation shows some understanding.

You provide a detailed

explanation of the importance of promotion to travel and tourism providers.

Your explanation shows a thorough understanding.

This Friday ….

• Weather permitting

• We are going to go to Dorking high street

• Bring a digital camera if you have one to collect evidence of images

• We are going to see how many examples of promotions we can find from Travel & Tourism groups!