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Goodall Portfolio

Date post:30-Sep-2015
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Portfolio of work
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  • Portfolio

  • !I am passionate about helping people tell their stories in authentic ways. Ive successfully implemented programs to increase brand awareness, concisely communicate with customers and employees, and market products and services. !Ive been working online via blogs and social media since 2006, and Ive been a freelance writer since 1992. My writing has appeared in the New York Times, Houston Chronicle, Your Teen Magazine, Babble, and many others. !My blog Mocha Dad, started in 2008, has won numerous awards, and is one of the leading sites about fatherhood. In 2012, I started Mocha Man Style to cover lifestyle topics and provide a platform to work with companies that want to connect with men. !Im adept at online marketing, content creation, public speaking, event organization, and social media, and my skills have been acknowledged in the industry. In 2013, I ranked #12 on the list of Top 100 Social Media Power Influencers in Houston, TX and I increased my rank to #10 in 2014. I have amassed nearly 300,000 followers across my social media accounts. !I have been featured in media outlets such as NPR, CNN, Headline News, Black Enterprise, Ebony, HuffPost Live, Great Day Houston, Newsday, Sprout Social, and several radio stations across the country. Im a regular guest on the local public radio show Houston Matters and I appear on Fox 26 Houston periodically. I have also been a featured speaker and panelists at several blogging and social media conferences including Dad2.0, Hispanicize, Houston PR Day, Latism, Blog Elevated, New America, and others. !I have a strong background in writing, presenting, quality control, project management, and leadership.

  • Influencer CampaignsBelow is a list of a few of the long-term influencer campaigns Ive worked on: Campbells Soup - Wisest Kid Campaign Columbia Crest - Crowdsourced Cabernet Chrysler - The Minivan of the Future Master Lock - Live Secure Safety Squad Coca-Cola - #CokePayItForward with Steve Harvey General Mills - Box Tops for Education Tide/Downey - How Dads Deal with Dirt Dove Men + Care - How to be Comfortable in Your Skin Hersheys - Twizzlers Across America Dr. Pepper/Snapple - Lets Play Barilla - Share the Table SeaWorld - SeaWorlds Wildside Disney - New Fantasyland Pepperidge Farms - Goldfish and Families GQ Magazine - Fall Lookbook Trends at Houston Galleria Esquire Network - Friday Night Tykes Sears - Auto Care for Families Sea-Doo - Spark Some Fun

  • Wells Fargo Untold Stories

    Video TalentIve worked with several major brands as talent in their online video campaigns

    Puritans Pride - Great Smoothie Challenge

    Kelloggs Olympics Campaign - A Dad and His Snowboard

    Kids in The House

  • Online EventsI work with several companies to host online events such as Twitter Parties and Google+ Hangouts Live On-Air. These events help brand to connect with customers and increase brand awareness

    Results from Manwich Twitter Party

  • In the Media

  • Community ServiceIve worked with several non-profit organizations to spread awareness and impact peoples lives in a positive way. United Nations Foundation - Met with elected officials on Capital Hill to advocate on behalf of the

    Shot at Life Campaign Star of Hope - Produced a series of portraits for homeless families Houston Area Womens Center - Participated in panel titled Boys, Masculinity, and Domestic

    Violence Houston AIDS Foundation - Raised money and awareness through various campaigns. Big Brother and Sisters - Mentored boys Bear Creek Baptist Church - Mentored teenage boys

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