1.  Introduction 2.  About the designer 3.  Brand values 4.  Product range 5.  Stockists 6.  Press 7.  Marketing 8.  Social 9.  Manufacturing 10. Pricing 11. Future plans

table of contents

Founded in 2012, Goodordering, the East London bag company launched with a successful Kickstarter campaign for a range of ‘cycling bags for the non-lycra-clad-cyclist’. The bags are inspired by matching luggage sets of the 1980s, Japanese school bags and the Scandinavian design aesthetic. They incorporate all the mod-cons for today’s technology whilst retaining an air of nostalgia.

introduction

Founder Jacqui Ma has been

designing bags for over 10

years for brands including

Puma, Virgin Atlantic, Tripp for

Debenhams, Jasper Conran,

Toshiba and Lexus. She

continues to work with global

fashion forecasting company

WGSN, researching,

designing and predicting

trends in the accessories and

footwear industry.

about the designer

Playful Functional Affordable Inclusive Memorable

brand values

“From pedal to pavement” The current range consists of five bag styles available in four colours. Designed with the commuter cyclist in mind, they can be used in a multitude of ways on and off a bicycle.

Backpack Shopper Pannier Handlebar bag Saddle bag

product range

Goodordering is stocked in design & fashion boutiques, specialty bike shops and national retailers in over 27 stores across 11 countries - UK, Spain, Portugal, France, Germany, Sweden, Russia, Poland, Australia, USA, Korea. Including:

Urban Outfitters East London Design Store Notonthehighstreet.com Tokyobike Evans Cycles Gill Wing Gifts Cyclechic.com

stockists

press

From influential blogs to National Press, Goodordering has been featured in the following publications just to name a few. Urban Cyclist Magazine Guardian bike blog Stern Magazine Telegraph Magazine Evening Standard, London London Cyclist blog Apartment Therapy Another Magazine Volt Café F-Tape fashion directory Planet notion The Womens Room Geared.jp Cycling Active magazine Pulse Magazine Spectrum magazine Les club des douze Disney roller girl

Spin London x LCF Berliner Fahrradschau Spin London Ride London Grand Playground

marketing

We have exhibited at several specialist bike tradeshows over the last year as well as participating in local cycling awareness events. We are also participating in a pop-up event called Grand Playground at the Galleries Lafayette Lille from September to December 2014.

We highly rate social media and are working hard to continuously improve our presence here. We regularly update and run promotions on:

Facebook/goodordering Instagram/goodordering Goodordering.tumblr.com Twitter.com/goodordering Depop.com/en/goodordering Pintrest

social

The bags are manufactured in Shenzhen, China. A great deal of attention is paid to ensure working conditions and quality standards are high. This includes the selection of materials and production methods. Close contact with the factory and an open trusting relationship is key for this. Goodordering prides itself on a strong relationship with our Chinese partners.

manufacturing

Key to the brand is affordable pricing. RRPs are all under £60. This makes bags easily accessible to a wide audience. This is achieved through the careful consideration of pricing very early on in the design phase. The matching white binding and boxy construction are examples of this. This means that quality is not compromised to achieve a desirable, affordable product.

pricing

Winter 2014 will see new styles introduced, building on our success in the cycling arena. The new accessories will be centred around lifestyles demanding the same kind of convenience and functionality of the first range. This will include accessories for related urban tribes – the freelancer, the mum & dad, the creative industry business traveller and the student. The mother using the handlebar bag on her bicycle can easily attach to her child’s buggy, or use it as a satchel on a work trip. Goodordering’s multi-functional products will make life easier for this modern day audience. Into 2015 and beyond, with a continued focus on design, the brand will expand into new relevant sectors and regions whilst retaining its distinctive look and East London brand heritage.

future plans

enquiries: jacqui@goodordering.com info: www.goodordering.com