BUSINESSENVIRONMENT

OF GODREJ

Gootherajee

1880 1920 1990 2008

INTRODUCTION….

Indian company, based in Mumbai.

Deals in wide range of products: appliances, furniture, security solutions, health care, outsourcing services, etc.

The Group: Company Profile

Established in 1897 : Founder, Ardeshir Godrej.

One of India’s most trusted brand, Godrej enjoys the patronage and trust of over 470 million Indians every single day for over 100 years.

7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care .

Turnover crosses 2.6 billion dollars.

Presence in more than 60 countries 3

Adi Godrej

Vision and Mission: The Management Philosophy of GHPL can be expressed in a single word:

"PRIDE“ Passion. Respect for people. Integrity. Dedication. Extraordinary Creativity.

The vision statement includes striving for excellence by nourishing, developing and empowering our employees and suppliers

The mission statements are: Accelerate the growth of the Indian household insecticides market Strengthen our leadership position in India Rapidly globalize our business

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PRODUCT & SERVICES…. Appliances FMCG Furniture Chemicals AV Solutions Constructions Electricals and electronics Locks Material Handling Motors Process equipments Batteries Tooling Vending Storage solution Security solution IT and Software solutions Real Estate Precision System

PGDIE 701/05/2023

Godrej & Boyce Group

Appliances

AV Solutions

Batteries

Construction

Brands & Products

PGDIE 801/05/2023

Godrej & Boyce Group

Electricals & Electronics

Furniture

Motors

Locks

Appliances

AV Solutions

Batteries

Construction

Brands & Products

PGDIE 901/05/2023

Godrej & Boyce Group

Material Handling

Precision Systems

Process Equipment's

Appliances

AV Solutions

Batteries

Construction

Electricals & Electronics

Furniture

Motors

Locks

Security Solutions

Brands & Products

PGDIE 1001/05/2023

Godrej & Boyce Group

Appliances

AV Solutions

Batteries

Construction

Electricals & Electronics

Furniture

Lawkim Motors

Locks

Material Handling

Precision Systems

Process Equipments

Security Solutions

Storage Solutions

Tooling

Vending

Brands & Products

PGDIE 1101/05/2023

Brands & Products

40% of Indian Population uses atleast one Godrej products every single day.

Godrej & Boyce Mfg Company – the last manufacturers of typewriters in the world.

Godrej Storage Solutions designed the Educational rack for Asia’s Largest Library.

World’s first soap without animal fat- CINTHOL (1918)

Godrej Appliances made the very first refrigerator in India (1958).

Godrej made the first 100% CFC free refrigerators which ignited the go-green revolution in industry.

PGDIE 1201/05/2023

Brands & Products

Godrej Batteries (JV with GP batteries) is the No 1 brand in China & Hong kong for its rechargable , alkaline batteries.

Godrej Interio is the India’s Largest furniture brand ,standing majestically by its vibrant, innovative and diverse offerings.

Godrej Locks is celebrated over the years (112 years) for the trust bestowed by its customers across the globe.

Lawkim Motors is a global attractive brand recognized across by market leaders for its expertise in motors and calibration .

Godrej Material Handling is India’s Largest manufacturer of lift trucks.

Godrej Process Equipment is a leader in fabricating unit static equipment for process industries

Godrej Tooling is one of the India’s most advanced tool room catering solutions to international automobile giants

PGDIE 1301/05/2023

Market Performance & Share FY11-12

Godrej brand value stood at $3 billion , placing above other iconic brands including Nissan, HTC, Yamaha and Lenova. (First of its kind in Godrej History)

Godrej group sales grew by 24% Year Over Year Profit Before Tax

grew by 44%.

Godrej has 70% market share in Security Solutions business.

Growth Strategy

Godrej is working on 3X3 growth strategy in Asia, Africa and South America in FMCG portfolios.

Pioneering in FMCE (subset of FMCG) sector in next 5 years.

Targeting a growth of 30% across all sectors in FY 11-12 thru brand activation.

SWOT: Strengths

1.Presence across Countries2.Strong R& D and Distribution 3. Trust 4.Strong in Ethics

Weakness1.Increasing management and Union issues2.Lack of innovation 3.No connect with youth

Opportunities1.Recent acquisitions present strong integration opportunities 2.Product diversification

Threats 1.Growing competition from private labels2.Cost of raw materials and other inputs3. Lack of access to technology

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The Company does not go for advertising, which is one of the biggest disadvantage of Godrej.

Its emphasis more on the advertising of office automation & prima division.

The company is focusing many security products at a same time.

The effective selling schemes are not available like payment on installments.

Gifts not being so attractive. Most of the dealers prefer other companies appliances.

WHERE ‘GODREJ IS FALLING’ SHORT… & WHY???

Marketing. Advertisement –Both local and on television. Enhance the service level of company. Make the relation between dealers and company well. Models of product looks old so it has to be modulated. Keep a watch on the service area. Launch the new model. Offers & Schemes.

Suggestion of dealers for how can GODREJ gains their sales.

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•In pricing and reliability of GODREJ ‘S home appliances is rated very well by most of the dealers.

• Dealers said that, People are willing to pay more for new design and latest look.

• After sales service plays essential part of customer satisfaction.

•Many dealers have complaints regarding the after sales service of GODREJ. But a number of dealers have reported it below average.

2001/05/2023

PHILANTHROPY & CORPORATE SOCIAL RESPONISIBILITY

Udayachal Schools: Providing Quality Care and Education since 1955

Teach for India movement

Education Healthcare

Godrej Memorial hospitalAIDS AwarenessBlood Donation Smile TrainFoundation of Medical Research – Cure of leprosy.

Heritage

Indian heritage society-Preserving the diversity & richness of art, architecture & culture.

Indian council of world affairs (ICWA) – Promoting research and discusions.

Other Initiatives

Scout & Guide Pavilion Tsunami Rehabilitation ProjectCrematorium for animalsTable for Two – Addressing hunger and malnutrition in developing world.Family welfare programme.

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How CSR Activities Started at ?

In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak Swaraj Fund – For upliftment of the downtrodden.

Giving back turned into our way of saying thank you to the 400 million Indians who are Godrej loyalists.

25% of the shares of the Godrej Group’s holding company Godrej & Boyce are held in a trust that invests back in the environment, healthcare and education.

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Godrej's devoted effort to preserve India’s architectural heritage.

It has active participation in the Indian Heritage Society of which late Mr. S. P. Godrej was head of the Mumbai Chapter.

Godrej is closely associated with the Indian Council of World Affairs (ICWA)

Pirojsha Godrej Foundation promotes a unique community development Programme called Sayam for Rural development

Community Development

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Other Initiatives Long term employment for the visually disabled:

The activity of hardware packet making for chairs has been outsourced to National Association for Disabled Enterprises (NADE) for the last several years.

Objective :Continued occupation for the visually disabled.

Today around 40,000hardware packets of 200 kinds are made .

3 million hardware packets from NADE are provided .

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Awards

BNHS Green Governance Award:2005 for conservation and restoration of habitat.

WWF 25th Anniversary Benefactor “White Pelican” Award: For contribution to conservation of nature and natural resources.

The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO 14001 certification.

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Conclusion: The philanthropic activities by the chairman Mr.ADI GODREJ and other family

members even before the word CSR was known has made the Godrej group one

of the most trusted business house in India.

The CSR activities continue from generation to generation.

The CSR activities of Godrej are spread across all fields.

They believe in action , than words.

Equal Participation from Employees and Management

GODREJ