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GOODYEAR
GOODYEAR
Goodyear GlobalTimeline
Company Overview
Global Revenues 2016: $16 billion
Approximately 64,000 employees worldwide
Products sold in 185 markets
Manufacturing Plants Across 22 Countries 48Proving Grounds7Innovation and Development Centers3
Goodyear GlobalBackground
Company Overview
PASSENGER
SUV & 4x4
LIGHT TRUCK
AVIATION
OFF-THE-ROAD
TRUCK & COACH
RACING
Goodyear GlobalOur Products
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Goodyear’s engineers test each new tire design against more than 50 performance criteria.
Goodyear GlobalQuality and OE
Goodyear Turkey
Goodyear Lastikleri T.A.Ş. is the subsidiary of one of the world’s largest tire companies
Goodyear Tire & Rubber Company in Turkey with production, sales and after-sale services.
Goodyear TurkeyA Company of “first”s
Geography
PASSENGER
SUV & 4x4
LIGHT TRUCK
AVIATION
OFF-THE-ROAD
TRUCK & COACH
RACING
Goodyear GlobalOur ProductsServing in consumer, commercial and OTR businesses
Co
nsu
me
r O
ETr
uck
OE
Goodyear’s engineers test each new tire design against more than 50 performance criteria.
Goodyear GlobalQuality and OE
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2
2
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Goodyear SAPublicly-held
25.4%
74.6%
Date of Establishment 1961
Date of IPO 1986
Borsa Istanbul Ticker GOODY
Shareholder Structure
Goodyear Turkey
Export65%
Replacement24%
OE11%
Sales Volume Breakdown (2017)
Consumer88%
Commercial12%
Sales Volume Breakdown (2017)
Strategic Roadmap
Product portfolio Consumer Tires Commercial Tires
Date of Establishment 1986 (acquired from Uniroyal) 1963 (Greenfield investment)
Production Capacity 17,200 per day 2,600 per day
CUR in 2017 96% 90%
Production
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