•History: Larry Page & Sergey Brin in 1998•Headquarter: Mountain View, California

Google•Corporate ethos: Don’t Be evil

•Mission: To organize the world’s information & make it universally accessible & useful

Google Services

Google Acquisitions

Financial Performance•In 2004 they listed in NASDAQ, Google got $ 1.67 billion as Initial public offering

•In 2005, Google had a positive cash flow of $3.45 billion & starting in 2006, was generating more than $1 billion in cash every quarter.

•Its revenues come from ads, Google had revenue of $23.651 billion & a net income of $ 6.520 billion in 2010

Grow•Google grew solely by word of mouth

• While growing domestically, Google had started to focus more on its global strategy. The majority of searches were international

Human Resources•The company’s human resources are 23,331 employees around the world in 2010

•It focused on employees more than customers, it allow employees to own Google shares at Initial public offering

China

•Economic

•Human Rights

•Internet

www.google.cn

•History

•Location

•Objectives

•Business

•Change

•Competitors

•Defense