Google Adword Campaign PPC

Guide…

Presentation: Earmark E Services Pvt. Ltd www.eservices-india.com/ppc.php

Structure of Adword AccountShop

TV

LCD

Ad1

Ad2

LED

Ad1

Ad2

Camera

Digital

Ad1

Manual

Ad2

Account

Campaign

Ad Groups

Ads

KeywordsKeywords

?If You Store or Business Sells product in Different areas create campaigns for each locations as UK, USA, India and also target language in Campaign setting, you ads should leverages with those targeted languages.

Campaign TypesSearch & Display Networks

Search Network Only

Display Network Only

Video Campaign

Google Search, Shopping, Maps, search partner, Google display network (Gmail, YouTube, Blogger and Google Finance)

Google search, shopping, images, groups etc.

Google's network of partner websites

YouTube Videos, YouTube Search, Google Display Networks

Campaign Sub Types(Advance)

Product Listing Ads

Dynamic Search Ads

Mobile apps

Remarketing

Ads promoting your product inventory from Google Merchant Center

Ads targeted based on your website content

Admobs and mobile apps

Ads targeting people who have previously visited your website

Engagement Rich media interactive ads, POP UP, Light box, hover ads

Setup Your 1st Campaign

Choose Location Setting also option to

exclude and nearby within a geo graphical

range ! Location

Setup Your 1st Campaign

Location AdvanceChoose Location

Setting also option to exclude and nearby

within a geo graphical range !

Setup Your 1st Campaign

Language as per targeted

location

Language

Setup Your 1st Campaign

Bid & Budget

Bid Setting & Budget of whole

Campaign !!

Setup Your 1st Campaign

Ads Delivery method

How ad serve fast method or

normal !!

Setup Your 1st Campaign

Ad extensions

Some additional styling for you

ads !

Setup Your 1st Campaign

Ad scheduling

Setup Your 1st Campaign

Ad Rotation

How ads frequently serve

in Search !

Setup Your 1st Campaign

Some Advance Option

Welcome – Adword Dashboard

All Active & In-active Campaign

List

Contact Us

15Presentation: Earmark E Services Pvt. Ltd www.eservices-india.com

www.eservices-india.com/blogs/

info@eservices-india.com

Follow Us on @eservicesindia

Sujit Kumar Lucky: Contributor On this Presentation – Social Media and Search Marketing Enthusiasts, A Tech geeks Works @eservicesindia having passion for digital marketing and Blogging !

@sujit_kr_lucky Sujit.kumar.lucky

** Call us For Any Services Enquiry and Support - +91 9911 054 051