Google Caffeine

Bala Abirami, SEMDot Com Infoway

Agenda

Introduction Google Vince Google File System II Features of Google Caffeine Until Now SEO and Caffeine Questions

Introduction

Google Caffeine is a next-generation architecture for Google's web search

Google Released the news on August 10th

with the preview of the Google Caffeine to

Developers Feedback from developers Will Go live in a Single Data Center before

Holidays

Google Vince Google Vince named after the creator Puts more weights on brands and pushes

brands in search results Factoring more on Trust of the website Gave importance to trust, quality,

authority,reputation, PageRank and other

metrics that convey trust and values for a

page. (But only for a few queries)

Google File System II

GFS is a scalable distributed file system for large distributed data-intensive applications

Google's core data storage and usage needs It is widely deployed within Google as the storage

platform for the generation and processing of data

used Google's "Caffeine" includes a rewrite of the

Google File System

Features of Google Caffeine

Speed Accuracy Temporal Relevancy Index Size Real Time Indexing Speed of the websites will be considered

for Rankings

Speed

New And Old

Accuracy

Accuracy

Temporal Relevancy

Index Size

New And Old

Real Time Indexing Old

Real Time Indexing New

More Similar Pages

Until Now

Google Caffeine Index Now on a Google Data Center: 209.85.225.103

Not a Full Update until atleast January 209.85.225.103 IP address currently hits

the Caffeine data center about 50% of the

time

SEO and Caffeine

Increasing the Speed of the website More importance to Keywords A bit better understanding of related words /

synonyms Fresh Content Tuning down some of the exposure for

video & some universal search results Indexation of the web pages

Questions ???

Thank You