Date post: | 15-Nov-2014 |
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Internet |
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vreeland.com
GOOGLE ANALYTICS
Just the Basics
@jesscswallace
NERD ALERT
THE BIG PICTURE
• Take your website’s pulse• Understand what’s working
– and what’s not• Make adjustments• Repeat
Photo credit: www.flickr.com/rvoegtli
AUDIENCE
Who’s coming to your website?
ACQUISITION
How are they coming to your website?
BEHAVIOR
Where are they going?
Add to Dashboard
UNIVERSAL ANALYTICS
Will eventually become the new operating standard for Google Analytics
• Easier tracking customization• New code snippet placed on your site• For now, old code still works
UNIVERSAL ANALYTICS
HOMEWORK
• Check for Universal Analytics/implement on site
• Set up Google Webmaster Tools - link to Google Analytics
• Have contact forms? Set up goals!