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Google Analytics, Just the Basics - SMBME

Date post: 15-Nov-2014
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Jess Wallace's presentation on Google Analytics from Social Media Breakfast Maine
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vreeland.com GOOGLE ANALYTICS Just the Basics @jesscswallac e
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Page 1: Google Analytics, Just the Basics - SMBME

vreeland.com

GOOGLE ANALYTICS

Just the Basics

@jesscswallace

Page 2: Google Analytics, Just the Basics - SMBME

NERD ALERT

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THE BIG PICTURE

• Take your website’s pulse• Understand what’s working

– and what’s not• Make adjustments• Repeat

Photo credit: www.flickr.com/rvoegtli

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AUDIENCE

Who’s coming to your website?

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ACQUISITION

How are they coming to your website?

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BEHAVIOR

Where are they going?

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Add to Dashboard

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UNIVERSAL ANALYTICS

Will eventually become the new operating standard for Google Analytics

• Easier tracking customization• New code snippet placed on your site• For now, old code still works

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UNIVERSAL ANALYTICS

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HOMEWORK

• Check for Universal Analytics/implement on site

• Set up Google Webmaster Tools - link to Google Analytics

• Have contact forms? Set up goals!


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