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Google analytics webinar

Date post: 12-May-2015
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From webinar- Mastering Google Analytics July 26, 2011
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18
Mastering Google Analytics
Transcript
Page 1: Google analytics webinar

MasteringGoogle Analytics

Page 2: Google analytics webinar

Why Is Tracking Important?

Page 3: Google analytics webinar

What to Measure

• Main Business Goals (Sell more widgets)

• Metrics (Sales)

• Micro-Goals (newsletter signups, webinar registrations, etc.)

• Micro-Metrics

Page 4: Google analytics webinar

How to Set Up Goals

Page 5: Google analytics webinar

Segments

Page 6: Google analytics webinar

How to Analyze Segments

Traffic

Conversion Rate

Bounce Rate

Page 7: Google analytics webinar

The Dashboard

Page 8: Google analytics webinar

Location and Languages

Page 9: Google analytics webinar

Traffic Sources

Page 10: Google analytics webinar

Keywords

Page 11: Google analytics webinar

Content

Page 12: Google analytics webinar

Intelligence

Page 13: Google analytics webinar

Goals

Page 14: Google analytics webinar

E-Commerce Tracking

Page 15: Google analytics webinar

Advanced Segments

Page 16: Google analytics webinar

Thank You!

Zeke Camusio503-367-7561

[email protected]

www.TheOutsourcingCompany.com

Page 17: Google analytics webinar

Questions

Page 18: Google analytics webinar

www.bit.ly/zeke-analytics

www.bit.ly/zeke-analytics-video


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