Google Plus:Google Plus:To +1 or Not to +1To +1 or Not to +1

Matt MontaMatt Monta

Ohio State ParksOhio State Parks

A Little Bit About Us…A Little Bit About Us…75 State Parks all 75 State Parks all

across Ohio.across Ohio.

Over 50,000,000 Over 50,000,000 visitations each visitations each year.year.

Hundreds of special Hundreds of special events which can events which can bring out up to bring out up to 1,000 people.1,000 people.

Where are we online?Where are we online?

Why do we use Social Media?Why do we use Social Media?

1.1. To increase visitation to the State Parks.To increase visitation to the State Parks.

2.2. To promote our overnight and day-use To promote our overnight and day-use facilities and recreational opportunities.facilities and recreational opportunities.

3.3. To educate our fans about public safety, To educate our fans about public safety, nature, and outdoor recreation.nature, and outdoor recreation.

4.4. To connect our staff with our fans.To connect our staff with our fans.

Ohio’s State ParksOhio’s State ParksServeServe

CommunitiesCommunities

THE THE PARK PARK

IS THEIS THE BRANDBRAND

THE THE EXPERIENCEEXPERIENCE

IS THEIS THE PRODUCTPRODUCT

Questions to ConsiderQuestions to Consider

Are our customers using Google +?Are our customers using Google +? Are our Facebook fans and Twitter followers Are our Facebook fans and Twitter followers

migrating towards Google +?migrating towards Google +? Can our staff be trained to utilize Google + Can our staff be trained to utilize Google +

effectively?effectively? Will our OIT allow for the use of Google +?Will our OIT allow for the use of Google +?

Until business pages are made available, Until business pages are made available, how do we connect the individual to the how do we connect the individual to the whole?whole?

Our First ExperimentOur First ExperimentOur Naturalists (or Rangers)

are the ambassadors for our parks and programs.

Until business pages are available, we are sending our Naturalist, Chad Smith, into the great Google + unknown.

GOOD LUCK GOOD LUCK CHAD!CHAD!