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Group 2
Tuesday, September 6, 11
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Corporate History
Tuesday, September 6, 11
Corporate History• About Google
• Google’s mission is to organize the world‘s information and make it universally accessible and useful.
• Started on 1996, Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages
• 1998 they had formalized their work, creating the company you know today as Google.
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Corporate History
Larry PageCEO
Eric E. SchmidtExecutive Chairman
Sergey BrinCo-Founder
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Web Services
Tuesday, September 6, 11
Web Services
• Everyday Essentials – Weather, Stock Quotes, Time, Sports Scores
• Reference Tools – Calculator, Book Search, Unit Conversion
• Choosing Keywords - Synonym Search, Dictionary Definitions, Spell Checker
• Local Search - Movie Showtime's, Real Estate and Housing
• Trip Planning - Airline Travel Info, Currency Conversion, Maps
• Search by Number - Package Tracking, Patent Numbers, Area Code
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Top Rated Products
Tuesday, September 6, 11
Top Rated Products• Google Search
• Gmail
• Google Earth / Maps
• Chrome
• Google Docs
• Blogspot
• AdSense / AdWords
• Android
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Google Search
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Google Search
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7GB Storage SpaceSend files up to 20MB
Integrated Google Talk and video chatFully integrated with other Google services
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Google's "software as a service" office suiteMultiple users co-op to create docs, spreadsheets and
presentations
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Google Mobile
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Google Mobile
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Google Mobile
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Google Mobile
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Critical Success Factors
Tuesday, September 6, 11
Critical Success Factors
Functionality
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Critical Success Factors
Functionality +
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Critical Success Factors
Functionality + Simplicity
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followed
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.You can make money without doing evil.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.You can make money without doing evil.
There’s always more information out there.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.You can make money without doing evil.
There’s always more information out there.The need for information crosses all borders.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.You can make money without doing evil.
There’s always more information out there.The need for information crosses all borders.
You can be serious without a suit.
Tuesday, September 6, 11
Top 10 Reasons Why Google Stands Out From Rest Of Competition
They focused on the user and all else followedThey focused to do one thing really, really well.
Fast is better than slow.Democracy on the web works.
You don’t need to be at your desk to need an answer.You can make money without doing evil.
There’s always more information out there.The need for information crosses all borders.
You can be serious without a suit.Great just isn’t good enough.
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Biggest Opportunity
Tuesday, September 6, 11
Biggest Opportunity
Convergence of Technology
Tuesday, September 6, 11
Biggest Opportunity
Convergence of TechnologyMobile Computing
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Biggest Opportunity
Convergence of TechnologyMobile ComputingCloud Computing
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Biggest Opportunity
Convergence of TechnologyMobile ComputingCloud Computing
Apps
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Recommendation
Tuesday, September 6, 11
Recommendation
Maximize value of Motorola Acquisition (patents)
Tuesday, September 6, 11
Recommendation
Maximize value of Motorola Acquisition (patents)Maintain lead in Cloud Computing
Tuesday, September 6, 11
Recommendation
Maximize value of Motorola Acquisition (patents)Maintain lead in Cloud Computing
Strengthen and expand Adroid Market for Mobile Phones
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The EndGroup 2
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