Google Insights & Trends

Danielle KaneResearch Librarian for Emerging Technologies and Service InnovationUC Irvine Libraries

Lunch2.0January, 2011

http://www.google.com/trends

Hot Searches

News Articles Web Results Blog Posts

Results

Compare Search Volume Patterns across:◦ Regions◦ Categories◦ Time frames◦ Properties

Google Insights for Search

Filter by:◦ Type of search◦ Location◦ Time frames◦ Categories

http://www.google.com/insights/search/#

Results

Google Trends Google Insights

Hot searches Data by region, city

and language Graph: number of

searches by time Export to CSV File

Compare by & filter options

Graph: Interest over time

Articles Data by region with

map (view change over time)

Top and rising searches

Export to CSV File Embed with iGoogle

Implications of Data

Image by JJ Harrison (http://www.noodlesnacks.com/)

Tracking diseases Monitor trends in new technology, business,

health and policy Useful for applicable subject guides Useful for us when looking at some library trends Choosing advertising messages Examining seasonality Creating brand associations Entering new markets Keyword Research Competitive market research

How can these be used?

Emerging Technologies Blog