Date post: | 06-Aug-2015 |
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The State of Play:
May 2015
A Look at the Growth of Google Play
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Supporting Customers With 350+ Employees Across 12 Offices
Our backing of $94MM from international VCs allows us to create the most innovative products
Confidential l Property of App Annie l Do Not Disclose l © App Annie 2015
Download and revenue estimates aggregated by app, publisher,
country and category, for all major stores.
Understand everything from user gender and age to income and education level. Analyze cross-app adoption rates across app
categories.
Store Intelligence Audience Intelligence
● All countries and categories ● Millions of apps and thousands of publishers ● Daily, weekly and monthly granularity
● Over 5 years of historical data ● iOS, Google Play and Android
Data is available for: (support varies by product)
The #1 Enterprise and SMB App Market Data Solution Available
*SMB Intelligence starts at $599 per/month, based on an annual contract for either download and revenue estimates or audience estimates. Both data sets can be purchased together at an additional cost. Additional eligibility restrictions also apply. For small companies and startups with < 100 people.
Usage Intelligence
See how users behave, and understand how they spend time
and use data across apps, categories, and devices.
This Report is Powered by App Annie Intelligence
The State of Play 1. Worldwide Google Play Opportunity Expands
2. Top Countries See Major Growth
3. Categories Continue to Expand
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Worldwide Google Play Downloads Continued Strong Growth
5
1.3x year-over-year
0
50
100
150
Q1 2014 Q1 2015
Inde
xed
Dow
nloa
ds
Worldwide Quarterly Google Play App Downloads
• Quarterly app downloads on Google Play grew about 30% from Q1 2014 to Q1 2015 largely due to growth in emerging markets such as Brazil and India
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