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Google Confidential and Proprietary
Google MobileSmall screens – Big Opportunity
Google Confidential and Proprietary
“The future is already here, it’s just unevenly distributed” - William Gibson
Google Confidential and Proprietary
Setting the scene
Big Changes
Google Confidential and Proprietary
1. Mobile Internet: Usage Will Explode
Source: Wireless Intelligence, as referenced in The New York Times, April 2008.
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Google Confidential and Proprietary
Mobile Internet: Early Signs• iPhone generates 50x more search queries
– 60% of time spent on non-calls activity
• Japanese teens spend 2 hours daily on mobile web
• 9M new subscribers each month in India
Google Confidential and Proprietary
Mobile Internet: Affecting All Aspects of CultureLiterature
5 of the top 10 bestsellingnovels in Japan werewritten on a mobile
Music
31% of global musicspend is mobile
Shopping
20% Japaneseuse e-money
Television
About 6.5M in the U.S.watched videos on theirphones in August
Commerce/Wallets
mChek is already beingused by 500,000 people
in India
Google Confidential and Proprietary
2. Maps: A Key Interface
The information that matters mostis information about things that
are closest.
Google Confidential and Proprietary
Maps: Early Signs
• Never Get Lost!
• 1M+ hours per day spent on Google Maps and Google Earth
• Local search is the #2 most popular activity online (after email)
Google Confidential and Proprietary
3. Divide Between Desktop andthe Web Will Dissolve
Google Confidential and Proprietary
Cloud Computing: Early Signs
Creating without walls Banking without walls
www.adaptivepath.com/aurora/
Browsing without walls
Listeningwithout walls
Sharingwithout walls
Google Confidential and Proprietary
4. Everything Will Connect
Google Confidential and Proprietary
Everything Is Connected: Early Signs
• Email info• Download coupon• Purchase
Google Confidential and Proprietary
Retail: “Minority Report”
Everything Is Connected: Early Signs
Hospitals
Google Confidential and Proprietary
5. More Personal and Social
Google Confidential and ProprietaryBroad reach Niche audiences
Social Networking: Early Signs (large and small)
Google Confidential and Proprietary
Social and Personal: How We Share Is Already Changing
Google Confidential and Proprietary
Social Is a Feature, Not a Destination
Reviews & communities aroundproducts
Google Confidential and Proprietary
6. Internet Will Be a Primary Platform for Media
7.5 million hours of events watched online
YouTube received about 1,200submissions in one day throughVideo Your Vote
Hulu users are streaming over63M videos and are watching overtwo hours of video per month each
The future of book reading, with185 MB of user-accessible internal memory
Google Confidential and Proprietary
… And a Primary Platform for Marketing
Google Confidential and Proprietary
Big Changes
1. Mobile Internet use will explode
2. Maps will be a key interface
3. Divide between desktop and the Web will dissolve
4. Everything will connect
5. The web will be more personal and social
6. The Internet will be a major platform for media & marketing
Google Confidential and Proprietary
Mobile is a key part of Google’s future
Organize the world’s information and make ituniversally accessible
Google Confidential and Proprietary
4 strategic imperatives
Google Confidential and Proprietary
Location, Location, Location
Google Confidential and Proprietary
Openness and Innovation
Google Confidential and Proprietary
So what is Android ?
Google Confidential and Proprietary 2626
HandsetManufacturers
What is Android?
Android is a programming language designed by Google and theOpen Handset Alliance. Android has been designed to work onmany different types of smartphones and will be seen around theWorld on tons of different networks.
SemiconductorCompanies
SoftwarePartners
Mobile Operators
Google Confidential and Proprietary
Advertising remains the main business model
Google Confidential and Proprietary
Google Confidential and Proprietary
Thank You!