"Starting April 21, we will be expanding our use of mobile-

friendliness as a ranking signal. This change will affect mobile

searches in all languages worldwide and will have a

significant impact in our search results."

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

Mobile is for mobile devices… not just cell phones!

Unknown

Consequences:

Will lack of mobile usability result in complete removal from mobile search results, or simply a

suppression?

What do we know?

Worldwide

Will impact all searches globally

Takeaway: Google is confident in expected results.

What do we know?

Page By Page

Each page of the site will be judged separately

Takeaway: One poorly optimized section won’t cause rankings for your whole site to tank

What do we know?

Mobile Searches

Only impacts mobile searches(queries from a mobile device)

Takeaway: You can prioritize / isolate your focus toward those pages where mobile search traffic is most important.

What do we know?

Real Time

Mobile friendliness is determined during crawl

Takeaway: If negatively impacted, once you fix the issue you can recover without waiting for an update

Unknown

How Mobile Friendly:

Are there varying degrees of mobile friendliness, or is it all-or-nothing?

Is my site mobile friendly?

https://www.google.com/webmasters/tools/mobile-friendly/

https://developers.google.com/speed/pagespeed/insights

What does Google say?

Criteria Judged

Criteria Judged

Flash Usage – Does the content of the page use flash elements for displaying content or navigation?

Should be a no!!

https://support.google.com/webmasters/answer/6101188

Is my site mobile friendly?

Check for Flash

Method 1:http://24hoursofhappy.com

Using Chrome go to task manager and load page. You will

see the flash plugin load…

Method 2:https://vimeo.com/47875656

View source and search for .swf

But… I really need flash!!

https://www.google.com/webmasters/tools/mobile-friendly/?url=24hoursofhappy.com

Make placeholder content for flash that only appears for mobile devices . You can do this with CSS

Criteria Judged

Viewport Defined and Responsive – Allows page width to be determined by the width of the

device, set initial “zoom”, etc.

https://support.google.com/webmasters/answer/6101188

Criteria Judged

Is my site mobile friendly?

Check for Viewport Settings

http://angular.marketing

View source… look for <meta name=“viewport” content=“width=device-width”

Do not want to see a fixed width, as it looks funny across devices

<meta name=“viewport” content=“width=320px” />

Horizontal scrolling on mobile = BAD BAD BAD

Criteria Judged

Small font size, Touch elements too close

https://support.google.com/webmasters/answer/6101188

Criteria Judged

Is my site mobile friendly?

http://www.responsinator.com/?url=angular.marketing

Another Quick Check Method

Is my site mobile friendly?

In Chrome: Right Click –> Inspect Element

Tab now gives options for determining device and sizeDon’t forget to refresh!!

Another Quick Check Method

Is my site mobile friendly?

https://www.google.com/webmasters/tools/mobile-usability

What does Google Webmaster Tools Say?

Check for messages in Google Webmaster Tools

Also check Search Traffic -> Mobile Usability

m.MyDomain.com vs. Responsive

Please don’t do this unless absolutely necessary

If you HAVE to do sub.domains instead of a responsive site, you MUST have a

rel=“alternate” on the desktop site andrel=“canonical” on the mobile site

https://developers.google.com/webmasters/mobile-sites/mobile-seo/configurations/separate-urls

Should I Care?

https://www.google.com/analytics

Audience -> Mobile

How much traffic are you willing to lose? 10%, 30%...

You might be surprised how much organic traffic you get from mobile!