Date post: | 05-Aug-2015 |
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Mobileageddonpocalyse
Product Mavens Sydney – April 15th, 2015
•Who I Am & Why I Claim “Expertship”
•What Is This All About?
•How Google Ranks Pages
•What is Known & Unknown
•Does It Affect You?
•What Should You Do?
Feature
Presentation
Who Is Michael Motherwell?•Got an IT Degree In 2001•Dotcom crash happened• Couldn’t find a “traditional” IT job•Discovered SEO via a job posting•Had a “Lightbulb moment” about why my sites failed• Yadda Yadda Yadda•Have worked In Search Ever Since
What’s All The Fuss?• February 26th, 2015, Google announced a mobile algorithm change
set for April 21st • googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mo
bile-friendly-search.html
• Google plans to, in their words, make “more mobile-friendly websites in search results”
• This excites SEOs, as it gives them the chance to “create content” (which is king) and to talk at events like this (yes, there is a subtext there)
• This scares everyone else, as names like “Mobilegeddonpocalypse” pop up.
Google Is Doing A Good Thing
How Google Ranks PagesOriginally, there was one algorithm for all searches• Pre Google: “Relevance” – She who uses the Word most, WINS!• Early Google: “Relevance” X Importance – Use the word, and have
the most links
Google Today: there are hundreds of subtle variations:• Recent Google: Relevance X Importance (X Special, Query Specific
Factors)
Special Factors include:
1. Page speed
2. User details (Location, device etc)
3. Mobile factors
4. Specific search elements
5. User feedback
Mobilegeddonpocalyps
e, Affects Only Mobile
Searches
What We Know & Don’t
Know
What We KnowImpacts Mobile Searches ONLY
What fraction this is for individual sites can be determined via Analytics.
What We KnowReal Time
Google decides as it crawls each individual page if it is mobile friendly.
Changes you make will have (fairly) immediate effect
What We DON’T
KnowSeverity
Is it all or nothing, where unfriendly sites disappear, or is it a scale, where they drop 3-10 places?
How Do I Know If It Affects
Me?
Sign Up For Webmaster Toolshttps://www.google.com/webmasters/tools/home?hl=en
Webmaster Tools
Mobile Usability
What Should I Do?
Fix Google’s Suggestions• Most will be self evident for a Designer/developer, but here are some
good links to send them JIC: https://developers.google.com/web/fundamentals/layouts/rwd-fund
amentals/
Mobile usability: https://support.google.com/webmasters/answer/6101188
BUT There are TWO specific SEO Changes:
Don’t Block CSS JavaScript via
Robots.txt DO NOT BLOCK CSS OR JavaScriptUser-agent: *
Disallow: /css
Disallow: /javascript
Disallow: /images
If You Use An M SiteMake Sure You Redirect Google’s UAs
• http://m.linedmedia.com.au • https://support.google.com/webmasters/answer/1061943?hl=en
Feedback Loop: Test Your Site• https://www.google.com/webmasters/tools/mobile-friendly/
Feedback Loop: Test Your Site
Wrapping This Up1. Get Webmaster Tools - https://www.google.com/webmasters/tools/
2. See if Google has flagged your site
3. If Google has, Fix the errors
4. Test the individual pages https://www.google.com/webmasters/tools/mobile-friendly
5. Make SURE:
i. You DO NOT Block CSS JS in you robots.txt
ii. For M Sites, you redirect the Google Uas
Lined MediaSuite 7, 174 Pacific
HighwayNorth Sydney, NSW
02 8021 3384
Thanks for your time.Let’s keep talking