GOOGLE MY BUSINESS - Brooke Anderson...your listing. If you require more information on how to do...

GOOGLE MY BUSINESS OPTIMISATION RECOMMENDATIONS

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Google My Business Optimisation & Set up Recommendations

Local SEO has been identified as a key area of growing importance in digital marketing. Search terms which include a geographic location will trigger a Google Places listing which usually appears at the top of the search results, above the natural search results.

Step by Step Guide The following is a quick guide to completing and submitting a Google Local listing for your business. The process is straightforward and once complete will help to boost rankings within Google.

Step 1 – Sign in to your Google account here: https://accounts.google.com

If you do not remember the sign-in details to your listing, you will need to re-claim your listing. If you require more information on how to do this, please contact your campaign manager.

Step 2 – Search for Google My Business

Step 3 – Sign in

Search for ‘Google My Business’ within Google and click on the top result or, type the following URL into your browser:http://www.google.com/business

Click again on ‘Sign in’ if you have not been taken to your page.



Step 4 - The Dashboard

Your dashboard will now look similar to below:

Click on ‘Edit’ to bring up a dashboard. From here you will be able to edit all the required business information for your listing.



Step 5 - Fill in your buiseness name

Step 6 - Address

Google has updated the “Services Area and Locations Settings” for their Local listings. This means that it is of the utmost importance for you to select the options most relevant to your business within this section. This will ensure that your listing is not pulled from ranks, and you have optimised your listing in the manner Google wants it shown in their maps.

Click on the pencil to edit.

When entering the name of your business, enter your brand name as you would like it to be displayed across all marketing activities. You should write your brand name in exactly the same way across the Internet in order for Google to relate any citations or mentions with your brand name in back to your website. Click on the pencil to edit.



If you also service customers at your business address you should check the box.

If you do not service customers at your location you should leave this box un-checked.

Your map should now look like this if your box is un-checked:

Enter the areas you cover and add a radius. Add all the areas you service to ensure your listing is shown in all relevant local search queries within your local area.



Step 7 - Add contact details

Add your phone number

Add your website URL

Add your email address.

If you would like to add any mobile, fax, instant message or other contact info, add them here.



Step 8 - Add catagories

Categories: Enter your categories. It is possible to have up to five categories for your listing, however they need to be in line with Google’s category suggestions.

To add categories to your listing, click here.



To enter your business hours, click here.

Enter your business hours here. If you have different hours for different days of the week, you can enter different sets of hours here.

Step 9 - Add business hours



To add photos to your listing, click here.

Step 10 - Add photos

It is beneficial to add 10 or more images/photos to your listing, of your products, company logo and location or staff pictures, as it helps to make your page more useful and further optimised for search.

Upload higher resolution photos to your listing



Step 11 - My Story / Introduction To edit/add the ‘My Story’ section on your page, go to the introduction section in the “Edit” dashboard.

Introduction/My Story: This should be a short company description about the services your business offers. Include target keywords and link back to relevant pages on your website.



In order to be found by your customers, you need to complete your business information to 100%. This will help your customers find you on Google search, Maps and Google+

Step 12 - Progress Bar



Using your Google My Business Listing

Get the word out to customers, followers and fans on Google+, using your Google My Business dashboard. Post a status, picture or video, or create an event directly from the dashboard.

Get insights from your listing to find out how much visibility you are getting in local search.

Note: You can only use this feature once your listing has been verified.

Manage and view your reviews from around the web and see what your customers say about your business.

Note: You can only use this feature once your listing has been verified.



How to get the most out of your listing and make sure you show up in local search In order to help increase your rankings within Google’s local searches, we recommend the following:

1. Reviews: It is highly beneficial to have customer reviews that can either be published directly onto your Google local page or on independent websites. As long as the review is for the exact same business name you’ve used for your Google My Business Listing, the review will get pulled into this listing by Google.

2. Interact online with your customers through your Google business page: Grow your followers by adding posts and pages about your products and events being held.

3. Website engagement: Add the Google+ button to your website’s products/pages/articles and try to get customers to Google+ your website and services.

Date post:	28-May-2020
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