Google Nexus OneSmartest & Dumbest Competitor
Marketing
Ankan Jain
James Wade
Peter You
Satya Dash
Competitors
Apple iPhone
RIM Blackberry
Motorola Droid
Palm Pre & Pixi
Nokia
LG, Samsung, etc.
Slide 2
Smartest – Apple Shows Benefits
http://www.apple.com/iphone/gallery/ads/#first-steps-large
Demonstrates 7 different features without directly mentioning any
Focus on benefits
Immediately recognizable style
Slide 3
Smartest – Droid Does
http://www.youtube.com/watch?v=e52TSXwj774&
Droid Does Everything I don’t
Slide 4
Slide 5
Dumbest – Rage? 802.1x Authentication?
Slide 6
Smartest – Apple Store Invites Trial
Slide 7
Dumbest – Retail Store Invites Confusion
Retail Store Display
Slide 8
Dumbest – Palm Rests on an Old Apple core
Slide 9
Dumbest – Nice colors, but why?
Slide 10
Dumbest – Subtle Approach
What is
Droid?
Slide 11
Smart – Free Publicity
Slide 12
Not-so-smart – Why Palm?
Slide 13
Not-so-smart – Is it a phone advertisement?
Slide 14
Not-so-smart – Can you even see it?
Slide 15
Not-so-smart – Shoe or Blackberry ad?