Google Nexus One

Rebecca FackrellNoah Rattner

Mark Sampang

Web meets phone. Meet Nexus One.

I’ll Google that…

• Android OS

• Search Engine

• Maps, reviews, and more!

• And now…

The Nexus One

• Announced January 5th 2010

• Manufactured by HTC, with Google’s design and ‘strict oversight’

• Currently Available online through Google’s new online store– $530.00 price tag

New Online Store

• Google chose to sell it without a service provider first

• An interesting shift in the wireless market

I don’t want to spend $530…

• Soon to be available through T-Mobile– Only $180.00 with a 2 year contract.

• Available through Verizon in the spring

Strengths

• New product by Google

• Introduces the new Google store

• Unlocked phone without contract

• Online availability

Weaknesses

• Existing products

• Existing contracts

• Steep price

• Online availability

• Old news

Opportunities

• Available online rather than through a carrier

• Lead customers into online Google store

• Having an unlocked phone without a contract

• Option for a traditional phone contract

Threats

• Phone companies

• Carrier contracts

• Potential failure

How Does Nexus One Stack Up against Market Leaders?

Nexus One

Google/HTC

iPhone 3G/3GS

Apple

Blackberry Curve 8900

RIM Technologies

Introductory Retail Price ($USD)

$529.00 as of

Jan. 05, 2010

$599.00as of

June 29, 2007

$599.99as of

Feb. 11, 2009

Carrier and Network Requirements

None or T-Mobile* AT&T Exclusively T-Mobile, AT&T, Verizon and other mainstream mobile

carriers.

Differentiation Components and Features

Focuses on wireless

accessibility and user choice.

Crossover between enterprise tool and social media/web enabled device.

Sold as an enterprise

technology device.

Questions

• Had you heard of the Nexus One prior to this?– Would you buy it?

• iPhone users?

• Would you choose a phone regardless of the service provider?