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Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar...

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Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13
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Penalty Recovery Manual Actions and Algorithms #search13
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Page 1: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Penalty RecoveryManual Actions and Algorithms

#search13

Page 2: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Fili Wiese

Technical SEO

International SEO

On-Page SEO

Reconsiderations

Backlink Analysis

Google Penalties

SEO Consultant. Web Developer. Scuba Diver.Former Google Support Engineer.

Page 3: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Kaspar Szymanski

Backlink Analysis

Google Penalties

Disavow Tool

Reconsiderations

Community Building

SEO Consultant. Marathon Runner. Former Google Search Quality Strategist.

Page 4: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Penalty RecoveryAlgorithms

Page 5: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Algorithmic Changes

Page 6: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Named Updates

Page 7: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Time

Randall Munroe - xkcd.com

Page 8: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Effectiveness

Page 9: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Not Penalties, Not Filters

Page 10: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Penalty RecoveryManual Action

Page 11: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Search Quality Efforts

Page 12: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

GWT: Manual Action Tab

Page 13: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Example 1

Page 14: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Example 2

Page 15: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Penalty RecoveryReconsideration Request Best Practices

Page 16: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Legal Action

Page 17: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Denial

Page 18: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Anger

Page 19: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Disorganized

Page 20: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Document

Page 21: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

GWT Messages

Page 22: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Diagnose

Page 23: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Fix

Page 24: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Disavow

Page 25: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Penalty RecoveryDisavow Tools Best Practices

Page 26: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Documentation

Page 27: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Review

Page 28: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Distributions

Page 29: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Patterns

Page 30: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Domain Operator

Page 31: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Comments

Page 32: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Take Away

Page 33: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Second Opinion

Page 34: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Let’s Talk

Page 35: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13

Thank You


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