Date post: | 08-May-2015 |
Category: |
Self Improvement |
Upload: | seo-shankar |
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Google Penguin Recovery Tips
bit.ly/googlepenguinrecovery
Shankarsoma | Director, Online Marketing, mDhil.com
Who am I
Shankar
Director, Online Marketing
www.mDhil.com
@seoshankar
Linkedin.com/in/seoshankar
http://plus.ly/shankarsoma
A large number of websites have been affected by recent Google Penguin updates.
Website’s owners and webmasters are raising numerous questions and doing every bit to recover from the damage.
Struggling to know what to do in the wake of Google’s Penguin UpdatePredicting the same
De-optimize website
Increase quality links to pages
Make sure link anchor text is natural - anchor text alteration is crucial now.
Remove Blogroll Links
Scale back the internal link anchor text
Exact match domains hurt
Practice Negative SEO
Move content to a new domain
Write better content
Add more social elements
Site audit to determine problem areas
Think more long term: stop taking short cuts
Recommendations
• Unlike Panda, Penguin is not targeting content – it is more focused on spam and bad SEO practices.
• Create Microsites or Micro-Authorities• Do not create crappy microsites; just
create a strong supporter for you.• Promote deeper pages of the bigger
authority site instead of homepage
• Ping blogs that were originally highlighted by User
• Submit Website to the Penguin review form, twice, specifically referencing this article that was being beaten out by the links that referenced it
• How’s your robots.txt file doing? Blocking the right stuff?
• USE campaign data to implement some canonical URLs to clean up crawl errors and also kill some unnecessary links across the site
• A bit of “SEO cleanup” that revealed your website sitemaps did not exist and/or were broken. Implemented sitemaps and submitted the feeds to Webmaster Tools, which was not happening previously
• Cleanup up many duplicate title, Pages, Content and other issues which are reported by Webmaster Tools
• Continue to build natural links to the site and promote other positive signals such as referring traffic and social shares
• Never remove the credits from links/Users for the Content or the Website where the source was taken
Once finished, you can request that Google reconsider your site for inclusion in its index
https://www.google.com/webmasters/tools/reconsideration
Google Webmaster Tool has this insight here
https://www.google.com/webmasters/tools/anchor-text?hl=en&siteUrl=http://www.yoursite.com/
Google Webmaster Tool
Q+A Time!
Shankar Soma, mDhil | Director, Online Marketing
@seoshankar
http//shankarsoma.com
@seoshankar
Linkedin.com/in/seoshankar
http://plus.ly/shankarsoma
http://shankarsoma.com
+91 - 984-445-8368
Shankarsoma | Director, Online Marketing| mDhil.com
Download:
bit.ly/googlepenguinrecovery
Shankarsoma | mDhil.com
Thank You!Want to get in touch?
@seoshankar on Twitter or by email - [email protected]