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Google Places - The power of customer reviews

Date post: 25-Jan-2015
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Learn how to optimize your Google Places with customer reviews
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Google Places – The Power of Customer Reviews
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Page 1: Google Places - The power of customer reviews

Google Places – The Power of Customer Reviews

Page 2: Google Places - The power of customer reviews

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The Power of Customer Reviews

Customer reviews can make or break your business

Google is now using reviews to rank your business

A constant stream of good reviews can increase your bottom line

Anyone can leave a good or bad review for your business, even your competition

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Page 3: Google Places - The power of customer reviews

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Reviews are Important

Your reputation is important in this world of social media.

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Reviews are Important

Happy customers are less likely to review (although it’s getting easier with smart phones apps) but angry customers will surely tell everyone!

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Getting Customer Reviews

Rule #1 - Reviews must be genuine, don’t fake them. Provide comment cards for in-store customers Use Posterous.com to upload handwritten reviews E-mail customers with a link to send their reviews in

your Google Places listing Create a “Customer Reviews/Testimonials” page on

your site Use QR codes that lead customers to your Customer

Review pagewww.transformationaloutsourcing.com

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Getting Customer Reviews

Provide comment cards for in-store customers1. Train staff to ask how the customer's experience was and if

they said it was great then say, "We'd really appreciate it if you would leave a nice review for us”.

2. Provide the customers with a comment card.

3. Offer customers incentives for giving reviews.

▪ Discounts

▪ Freebies

▪ Gift Certificates

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Page 7: Google Places - The power of customer reviews

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Getting Customer Reviews

Use Posterous.com to upload handwritten reviews

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Posterous.com is a free blogging website where you can easily and quickly post your customer reviews as scanned pictures.

Scanning handwritten reviews and uploading them online will show Google that the reviews are genuine.

Page 8: Google Places - The power of customer reviews

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Getting Customer Reviews

Use Posterous.com to upload handwritten reviews

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1. Scan the handwritten review or fax and save it as a picture.

2. Sign up for a free account in Posterous.com and login.

3. Create a post with the appropriate title, like “Customer Review from [Name]”.

4. Enter the customer’s verbatim, upload the scanned image, and publish the post.

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Getting Customer Reviews

Use Posterous.com to upload handwritten reviews

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5. Access your Google Places listing and write a review that includes the link to the specific Posterous blog post you created. ▪ Set up a Google alert for client reviews▪ Some directories allows you to respond (Yelp and Google)

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Getting Customer Reviews

E-mail customers with a link to send their reviews in your Google Places listing

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Customers will be required to sign in to their Google account before they can write a review.

Page 11: Google Places - The power of customer reviews

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Getting Customer Reviews

E-mail customers with a link to send their reviews in your Google Places listing

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Write a review buttonUpload a photo buttonBest Ever Badges icon

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Getting Customer Reviews

Create a “Customer Reviews/Testimonials” page on your site Google Places and Google Local Search regularly crawls for user-

generated reviews from the web. WP Customer Reviews plugin allows you to setup a specific page

on your blog to receive customer testimonials for your business/service OR to write reviews about multiple products (using multiple pages).

All submissions are moderated, which means that YOU choose which reviews get shown.

For more info, visit http://wordpress.org/extend/plugins/wp-customer-reviews

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WP Customer Reviews - Sample

Getting Customer Reviews

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Page 14: Google Places - The power of customer reviews

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Getting Customer Reviews

Use QR codes to lead customers to your Customer Review page

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Local Business Listing Robot (www.lblrobot.com) is a service that automates the posting of your clients' reviews.

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Getting Customer Reviews


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