Date post: | 01-Sep-2014 |
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Technology |
Upload: | ellenva |
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How We Help Your business Claim and maintain Your Google Places Listing
Who We Are
elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services.
Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.
elSue Services For Your Business• Local Business Websites • MicroSites• BlogSites• Training to maintain and monitor
• Local Business Listing Optimization • Google Places, Bing Business Portal
and Yahoo! Local Optimization• Training to maintain and monitor
What is Google Places?The Ferrari of Business Listings!
Hop on-board – get a jump start on the competition!
Why Google Places?• It’s Free! You won’t have to tap into your
marketing budget!• What’s the first thing you do when looking for
a restaurant, nail salon, store – you Google it!• People search Google to find local information• A great way to attract new customers• Stay ahead of the competition!
People Are On The Go – Searching For Your Business!
Can they find you? Not Verified
Owner Verified
Preparation • Have the following info ready in one spot– Keywords – Business description – Email for your Google account– Research citations to be consistent with your
business description and keywords
Create a Google Account• You need a Google account to claim
Google Places page• You don’t need a Gmail account – an email
with your business domain is ideal• With a Google account, your business can
setup Google voice and other free apps
elsue is more than happy to set this up for you
Search for your Business Listing• Google search bar – type in your business– Click on the Place page– Click on Business Owner?– Edit your listing
• Google Places homepage– Add a business– Search by phone number
• If you are unable to find your business you will need to add a new listing
Claim Your Business Listing
If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing.
Edit Your Listing – Basic Information
• Description – 200 characters
• Categories – 5 industry/business specific
• Service area and location settings
• Hours of operation
• Payment options
Enhance Your Listing• Photos – add up to 10
• Add photos of your products, storefront, or team• elSue offers a “photo shoot” service at your business location
– inquire
• Videos – add up 5• Add a “how to” or product demo videos
Reviews & Citations• Reviews are a great way to promote your
business through the testimonials of satisfied and happy customers
• Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website
elSue works with you to increase reviews and citations – result – higher ranking!
Local Recommendations• The places user’s like– when users rate places they like, Google will tell them
about related places they may be interested in – Example, if a users rates 5 stars for his favorite restaurant
in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated
• The places user’s friends like– ratings can be shared with friends and users can see the
places they’ve recommended.
Details Section• Add more information about your business– Services– Specialties– Parking– Language– A link to your “menu” or your “blog”
Whatever you like - Make more of your Google Place page and take advantage of the details section
Create and Promote an Offer
The Dashboard
Share an Update
Respond to Reviews
The Dashboard – Monitor
Impressions
Actions
The Dashboard - Monitor
Driving Stats – where driving directions came from
Top Search Queries
Google Keyword ToolRank higher with the search engines using Google’s Keyword tool – easy!
More Business Listing Options
Bing Business Portal• 30% of consumers use Bing as their method
to search online• Claim and enhance with photos• Promote “deals” • Integrates with Facebook• It’s FREE
Yahoo! Local• Boost your listings• Potential customers from your area use
Yahoo! Local every day
G• Word of mouth online – reviews• Add business information and photos• Communicate with your customers• Track your business trends• Motivate customers – promote discounts,
special events, limited time offers• Entice new customers
• Brick and Mortar businesses• Specials and promotions• Venue stats• Free stats and analytics • Promotions, campaigns, and events• Provide value – connect with your customers
Yext – Manage Your Listing
Yext – Manage Your Listings
elSue Google Place ServiceselSue offers Google Places Basic and Google Places Professional packages – both include:• Research and Consultation • Claim your Google Places page • Edit page – add photos, videos, offers• Keyword research• Setup Google Analytics• Provide online maintenance trainingelSue to provide more detail during consultation
Thank You!www.elSue.com