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Google Confidential and Proprietary
Explore Digital with Google
Google Confidential and Proprietary
235+ Million
350+ Million
Internet users in
India in 2014
Expected Internet
users in India by
2015
Source: IAMAI
115 Mn mobile internet users
in 2013
Google Confidential and Proprietary
3 Google confidential
Google Platforms
3
Google Confidential and Proprietary
Make better
decisions
by accessing unique
customer, industry and
performance insights
Win moments
that matter
by engaging billions of people, in the
right context, with personalized
experiences they love
What we do:
Google makes the web work for you
We help you:
Go bigger,
faster
by tapping into technology
that works together, across
your business needs
Google Confidential and Proprietary
Search Network
Mobile
Google Display Network
YouTube
1
2
3
4
90% reach, largest web property
in India
Has 85% of top 75,000 sites.
Unique targeting options
Largest video site
2nd largest website
Highly engaged audience
AdMob, Google Search, mGDN
Explosive growth, high
penetration
Google platforms
Google Confidential and Proprietary
Be found with Google Search
Benefits
Control your budget
Innovative ad units
Time & place targeting
Pay for performance
Adjust on the fly
Pricing
Pay per Click (CPC)
Smart Pricing
Format
Customizable ad title, text and URL
Placement
Google.com
Millions of partner sites
Control and convey your brand message the instant users are looking for you on Google or our Search Partners.
1
Google Confidential and Proprietary Source: comScore, US, CPG study, Jupiter Research / Ipsos Insight Consumer Survey, n=2.103 (Search Engine users US only), Jan 2008
Consumers associate search ranking with the success of the company
of users link placement to company prominence
of users expect leading brands to be on top of the search results page 71%
36%
Search Builds Brands
Google Confidential and Proprietary
Be engaging: Google Display Network
Benefits
Millions of sites
Placement targeting
Contextual targeting
Remarketing
Multiplier effect on Search
Pricing
Pay per Click (CPC)
Pay per Impressions (CPM)
Format
Text
Image
Flash
Video
Placement
You choose sites
Google chooses sites:
contextual targeting
Engage with 80% of Internet users through millions of sites using text, rich media, image and video advertising.
2
Google Confidential and Proprietary
Choose Your Targeting
9
Filters to focus your brand presence
Above the Fold targeting
Add: Demographic bids, geographic and time filtering
Exclude: Undesired sites, keywords, categories
Contextual Targeting By Keywords
Placement Targeting Remarketing
Where They Are Where They Have Been
Interest-Category Matching
Google Confidential and Proprietary
Google Confidential and Proprietary
1st Online Video Site
2nd Largest Search Engine
3B+ video streams/day
54+ hours of video uploaded every min
3
Source: Comscore 2012, 2013 , Google
YouTube growing rapidly: 72% Y/Y growth in Watch time
Watch Time (2011-13 Growth)
Youth forms the core of YT
audience (77% users b/w 15-34 yr)
Audience
Strong growth in Watch time led
by Mobile (+100%Y/Y)
2012 2013
31
40
15-24
25-34
45-54
35-44
55+
Age
Million
X
2011 2012 2013
2.2X
3.79X
38 %
YouTubers
25-34
40% YouTubers
15-24
Youth Platform
YT poised to be among top 5
TV channels in 2014
1 & 3. Source: YouTube User Profiling April 2011 Question Y5a; Base: All using YouTube n=1885
2. Source: IRS R2 2010, Comscore July 11 4. TAM Monthly Unique SEC AB 25+, Four Month Avg.
YouTube Entertaining Homes
86% Watch at home
13.2 Avg. Visit mins.
Accessing At Home
Daily W
atc
h T
ime
(M
illio
n H
ou
rs)
TV Rank 1 4 6 11 14
4.3
2.8
1.6 1.6 1.2
0.7 0.3
Aaj Tak Imagine TV Zee TV Star Plus Sony Max
2014 2013
Find your audience with multiple targeting Options
Demo
Geo
Rmkting
Packs & Sponsorship
Topic
Language
Interest
Placement
Search
Devices
Kids Pack IPL
F, 25-34
Delhi
Music
Tamil
Travel Buffs
tseries
Mobile (android +4.0)
Make up tips Channel Subscribers
While YT is large, it helps find the exact audience
Auto Enthusiast
Watch Sports Content
Male, 25yr old
Lives in Mumbai
Watch YT On mobile
Interest
Geo
Device
Demo
Topic
Watch Cooking videos
Lives in Amritsar
28yr old Female
Music Lover
Visited site A
Topic
Interest
Remarketing
Demo
Geo
Targeting Daily Reach
Selected set of channels to ensure
quality content
Off the shelf packs for easy
implementation
High Share of voice with your target
audience
Connect with your users in a seamless manner
Kids
News Cooking
Travel
Beauty & Fashion
General Entertainment
Songs and Trailers
1
2
3
Content Packs
YouTube Confidential and Proprietary
3 Touch Points: Via YouTube
17 17 17
1/3 of users enters through this door
High impact at the beginning of the experience
Homepage
81% of total time spent
At the heart of the online experience with
maximum exposure time
Watch
80+% of visitors use the search
Highly relevant targeting at the moment of choice
Search & Browse
Source: Internal data
Map your advertising plan to relevant YouTube Offerings
Source: Google Internal Analysis, Google Analytics
ENGAGE =
Brand Channels
WATCH =
Video Sponsorship
DISCOVER =
Video Promotion
START =
Homepage
PLANNING
AND BUYING
DATA AND
INSIGHT
1
2
3
4
156 M Mobile Internet Connections
110 M Mobile Internet users
950M Mobile Users
Mobile: Small Screen, Big Opportunity
280% growth in Google Mobile
Search
4
431 M Internet Capable devices
Google Confidential and Proprietary
Smartphone & Apps targeting
Ad formats: Standard Text Ad, 300x50 banner ad on mGDN, In-App Ads
Extensions: Sitelinks, Click To Call, App Download
Platforms: Android, iPhone/iPod, Palm WebOS
Mobile YT RoadBlock: Book the entire mobile YT Inventory and gain 6M Impressions
Search Display Network (apps & sites)
Google Conversion Tracking
Track ROI and make smarter online advertising decisions.
How does it work?
Conversion Tracking is a free tool that tracks conversions
from your AdWords ads.
Benefits for Marketers
Correlate ad clicks to custom conversion metrics
Easily set up tracking for sales, sign-ups, leads, page-view,
demo plays, and more
Measure conversion value of campaigns, ad groups, and/or
keywords and optimize bids
accordingly