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Google Play ASO (App Store Optimization) for Apps & Games

Date post: 28-Nov-2014
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Need help with ASO (App store optimization) for your Android application or game on Google Play? Then this presentation is made for you!
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Google Play ASO (App Store Optimization) for Apps & Games
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Page 1: Google Play ASO (App Store Optimization) for Apps & Games

Google Play ASO (App Store Optimization) for

Apps & Games

Page 2: Google Play ASO (App Store Optimization) for Apps & Games

What is ASO?

• ASO stands for App Store Optimization.

• ASO is closely related to SEO (Search Engine Optimization).

• SEO is about ranking websites on Google Search Engine where ASO is about ranking apps on Google Play.

Page 3: Google Play ASO (App Store Optimization) for Apps & Games

Installs

One of the biggest factors to take in consideration is how many installs your app is receiving.

More Installs = Higher Ranking

Page 4: Google Play ASO (App Store Optimization) for Apps & Games

Installs vs Uninstall Rate

The Install vs Uninstall rates plays a crucial role in ranking your app. A high uninstall rate means people are not enjoying your app which results in a poorer ranking.

Tip: Fix all the bugs & issues that users are experiencing causing them to uninstall your app.

Page 5: Google Play ASO (App Store Optimization) for Apps & Games

Ratings

This somewhat goes in hand to hand with the Installs vs Uninstall rate. Poor rated apps result in poor ranking on Google Play.

Tip: Ask the user how they are enjoying your app. If they are enjoying it request them to leave a rating if they aren’t ask them how you can better their experience.

Page 6: Google Play ASO (App Store Optimization) for Apps & Games

Social Sharing

Your app being shared on various social networks like Google Plus, Facebook & Twitter helps you with a better ranking. It shows that people are enjoying your app so much that they are going out of their way to share it with their friends as well.

Page 7: Google Play ASO (App Store Optimization) for Apps & Games

Link Building

Get popular and authoritative websites to write about your app and link back to your app on Google Play.

!

Page 8: Google Play ASO (App Store Optimization) for Apps & Games

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