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© 2012 Apogee Results Page 1
Google+ and SEO
Presented by:
Josh Butler
© 2012 Apogee Results Page 2
Agenda
1. What is Google+?2. How many people use Google+?3. How does Google+ compare to other social
platforms?4. How does Google+ affect rankings?5. What is the best way to Google+?6. So, what does it all mean?
© 2012 Apogee Results Page 3
What is Google+?
“Google+ makes connecting on the web more like connecting in the real world.”
© 2012 Apogee Results Page 4
What is Google+?
“…the folks at Facebook must be rolling their eyes.”
June 28, 2011
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What is Google+?
Launched to the public on September 20, 2011
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What is Google+?
“…Eric Schmidt said that he saw the network as an “identity service” that
would be incorporated into all of Google’s products.”
March 16, 2012
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What is Google+?
“Whenever I use Google+,I feel like I am doing
Google a favor, but it’s not clear what I get out of it.”
March 15, 2012
Matthew Ingramhttp://gigaom.com/author/mathewingram/
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What is Google+?
Circles
• Organize your connections
• Keep your sharing compartmentalized
Hangouts
• Video chatting with up to 9 people
• Desktop or Mobile
Games
• Browser based games
• Social sharing of high scores
Search
• Search based on your circles
• +1 influence your circle’s results
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What is Google+?
• Sharing:– Images from your mobile device–Unique text content–Videos from YouTube– Links–+1 content and comments–Hangouts
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How many people use Google+?
28,700,000
43,400,000
90,000,000100,000,000
Google+ Users
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How many people use Google+?
“Since mid-December, Google+ has been
growing by more than 600,000 users daily.”
Paul AllenFounder of Ancestry.com
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How many people use Google+?
• Paul Allen thinks Google+ will grow from the following factors:
Google+
Android 4
Chrome
Youtube
API and Developers
Paul AllenFounder of Ancestry.com
300 – 500 Million usersby end of 2012
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Android 4 is Google+ Optimized
“…as many as 220m mobile users will have registered for Google+
while activating a phone or upgrading a phone to Android 4.” [by end of 2012]
Paul AllenFounder of Ancestry.com
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Google+ YouTube
Start a Google+ Hangout
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Chrome Market Share
Weekends go to Chrome as of March 18th, 2012
Chrome: 32.7 %IE: 32.5%
When people returned to their offices on Monday,the IE share rose to 35 percent and Chrome’s share slipped to 30 percent.
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Chrome Google+ Extensions
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Chrome Google+ Extensions
Over 1,000 Google+ Related Extensions for Chrome
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How does Google+ compare?
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How does Google+ compare?
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How does Google+ compare?
Facebook Linkedin Twitter Google+ Pinterest
10000000110000000210000000310000000410000000510000000610000000710000000810000000
800000000
150000000125000000
10000000021000000
Active Users as of March 10, 2012
Anson Alex
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How does Google+ compare?
Google+ Facebook Twitter Linkedin Pinterest0%
10%20%30%40%50%60%70%80%90%
100%
71%
43% 41%50%
18%
29%
57% 59%50%
82%
User Gender as of March 10, 2012
FemaleMale
Anson Alex
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How does Google+ affect rankings?
• Google+ Accounts in SERP• +1’s• People and Pages• Google+ Posts• Sparks• Hangouts
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How does Google+ affect rankings?
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How does Google+ affect rankings?
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How does Google+ affect rankings?
Notice the personalized image results come from
links that were posted in accounts that I added to my Circle titled “SEO”.
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How does Google+ affect rankings?
Top 4 Personalized Results are
Google+ Posts
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What is the best way to Google+?
Posts:Unique content
+Links & Images
+Comments
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What is the best way to Google+?
Circles:Build Them & Get In Them
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What is the best way to Google+?
Share!ImagesLinks
VideosPosts
Comments
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What is the best way to Google+?
• Grow your Circles – search and comment on others posts• Posts – Images, Links, Opinions & Comments• SHARE! – Decide which Circles get which content, and don’t
forget to share +Public• Sparks – Save searches that update with the latest results
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So, what does it all mean?
• Google+ is growing rapidly• Google+ is mobile optimized• Google’s “Search Plus Your World” personalizes search results• Build your brand’s position in personalized results• You need a Google+ strategy to stay competitive in search
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Resources
• Wikipedia• Google+• GigaOm• Paul Allen• Anson Alex• TheStar.com• Blind Five Year Old• Search Engine Land• SEOMoz• Plusfriendfinder
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Any questions?+
Connect with me on Google+