Incorporating Google + Into Your Mobile Recruiting Strategy
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Jon Parks
Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, Instructor in Social Media, SEO, PPC & Google Analytics
Contact InfoFrom Jon Parks’ Profile
Email: [email protected]: (919) 901-0485Google Plus: +Jon ParksTwitter: @jonparksLinkedIn: LinkedIn.com/in/jondparks
Jon Parks
“no one uses Google Plus”
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But G+ has a secret Weaponhint: it impacts organic search
results
Basic Structure of G+
Personal Profile
Community Company
Page
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The Personal Profile
• Your personal “home” on Google+
• Your way “into” G+
• Can post, share, comment & +1 as you engage with others
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The Company Page
• The corporate “home” on Google+
• Allows company to share, post, comment & +1 to engage with others
• Can be tied to Google Plus Local account (Google Places)
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Communities
• A place for group discussions
• Focused on a specific topic or interest
• Can be open or closed
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3 “Killer” features on G+
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Search plus your world
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Google Authorship
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Hangouts on Air#mRec13
G+ and your recruiting strategy
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G+ and Your recruiting strategy
1. Get involved in Google+
•Create a personal profile
•Create a company page
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G+ and your recruiting strategy
2. Start a Google Plus Community
•Landscape is wide-open right now. No dominant players.
•Great opportunity for you to share your content and engage with others
•Key: pick a niche & specialize (i.e. recruiting in the biotech industry)
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G+ and your recruiting strategy
3. Start a Hangout on Air (HOA) series
• Purpose: generate great video content (has organic search implications, too!) & engage with your target audience
• Bring in those you deem to be “experts” to lead the discussion
• Use the series to tell your recruiting story
•Share & re-share the video across all your marketing platforms (blog, email, other social networks, etc.)
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Conclusion
• You know that mobile is a fast-growing platform
• Google+ gives you the chance to impact organic search
• G+ helps you strengthen your brand & tell your story
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