Date post: | 17-May-2015 |
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Social Media |
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More then a social media platform
Twitter: @MichelleCasti Michelle Google+ http://tinyurl.com/cmg2013
@MichelleCasti
Like Twitter - Users are able to follow anybody that they want to without requiring their target to accept a ‘friend request’.
Like Facebook - Users are able to post rich content and detailed status updates to their profile and have this content show up in other user’s newsfeeds
Unique to Google+, Circles - allow users to create custom groups of people that they would either like to receive updates from or send updates to.
Many more features such as hangouts, events, business pages, communities
Google+ Social Network
@MichelleCasti
Google+ - The feed
@MichelleCasti
Google+ Profile
Google+ The numbers
@MichelleCasti
Launched by Google in June 2011 December 2012 Stats :
◦ 235 million are active across Google (+1'ing apps in Google Play, hanging out in Gmail, connecting with friends in Search...)
◦ 135 million are active in just the stream.
Since December ( Announced in Jan 2013 )Google+ has grown by 27 percent with 343 million
users globally. Making it the 2nd largest social media network
@MichelleCasti
The impact of Google+ on the search results is very significant
It is only the beginning
But most important
@MichelleCasti
Google+ on AdWords ads
@MichelleCasti
This picture is from my Google+ profile
Rich Snippet
@MichelleCasti
When a user searches for a restaurant, he may see an ad including a 5-star review by another friend.
Google+ is everywhere
@MichelleCasti
Search+ your world
Author Rank
Are-you-for-real rank
The impact on Search Results
@MichelleCasti
Released in the beginning of 2012
Available only in the USA on google.com
When signed in with Google+, you’ll find personal results and profiles of people you know or follow.
Search+ your World
@MichelleCasti
Search+ your world
Searched for “Google Plus”
@MichelleCasti
Search+ your world (Only on Google.com)
Searched for “Google+Local
Searched for “Local Internet Marketing”
@MichelleCasti
You need to develop you network in Google+ so when people search for your services they find you thank to your friends
This is new word-of-mouth marketing”
Why does it matter
@MichelleCasti
.
@MichelleCasti
The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results.
Google’ Agent Rank Patent Application(2005)
Authors can mark the content that they publish on the Web with a digital signature,
Authorship may influence the rankings of that content by associating a reputation score with it.
In the future: Author Rank
@MichelleCasti
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
The Future According To Google’s Eric Schmidt
The earlier you start the better
Why does it matter
@MichelleCasti
A way to connect authors with their content on the web ( Announced by Google on June 7 2011 )
The first step – Authorship Markup
Rich Snippet
@MichelleCasti
A short video that can help
http://castillomediagroup.com/claiming-google-authorship/
Claiming Google Authorship
@MichelleCasti
“..my general rule is that people have a lot of free time and people are on the Internet, there are people who do really really evil and wrong things on the Internet, and it would be useful if we had strong identity so we could weed them out. I’m not suggesting eliminating them, what I’m suggesting is if we knew their identity was accurate, we could rank them. Think of it like an identity rank.”
~Eric Schmidt in the Edinburgh Intl TV Festival on August 28th, 2011 (Nov 7 2011 - SEO by Sea)
Identity rank?
@MichelleCasti
Local businesses reviews verification
+1s (“Likes”) and comments verification
????
Identity rank impact?
@MichelleCasti
Posting
Add photosAdd video
Add event
Add a link
@MichelleCasti
Tag people or page using + or @ You can edit after you post +1 = “Like” To bold text— put *asterisks* around the
word or phrase To underline text— put _underscores_
around the word or phrase • To strikethrough text— put— dashes—
around the word or phrase
Posting
@MichelleCasti
http://youtu.be/e-AlxC400y8 Custom groups of people that they would
either like to receive updates from or send updates to.
Other people cannot see your circles names Can be used for both listening and talking You can circle up to 5000
Circles
@MichelleCasti
Setting post visibility
@MichelleCasti
Claim your authorship Use Google+ : Post quality content, engage, build
relationships Promote your Google+ profile to your existing network
Start building your AuthorRank
@MichelleCasti
Optimize Your Google+ Profile
Add a good headshot picture
Add relevant keywords to Introduction, Employment, Education or Places lived
Include hyper links Link your profile to Your website(s) - (Under “contributor to
Setup Your Google+ Profile For Authorship Markup
Edit the “Contributor To” section and your website URL. Here’s what that looks like:
Link website content to your Google+ profile
In order to add a link from a webpage to a Google+ account the following line should be added to the code of the page:
<link rel="author“ href="https://plus.google.com/115369062315673853
This may sound complicated but if your have a WordPress website it is in fact very easy to do.
Using the WordPress SEO
There are few plugins as well as themes that provide a user friendly interface to add the required information.
I prefer using the WordPress SEO Plugin as I use it anyway on all the websites I create and use.
Link your content to your Google+ profile
1. Install and activate WordPress SEO plugin2. Locate your profile in the users area and add the full URL of you Google+ profile
Test the results
Can easily be done by using Google’s Rich Snippet Verification Tool
@MichelleCasti
Google Places is now Google+ LocalCaveat: Cannot yet be used for:-
◦ Service area business with address correctly hidden◦ Big brand or business with multiple locations
Google+Local
@MichelleCasti
Local search results
@MichelleCasti
Google Maps
@MichelleCasti
Google+ Local business page
@MichelleCasti
Reviews can be added only by a logged in Google+ account
All local businesses will eventually be on Google+
Google+ Local
@MichelleCasti
Using social extension links this +1 button to your business’ Google Plus page.
When users +1 the ad, it counts toward your Google+page, and when users +1 your Google+ page, it counts toward your ad.
Provides Social Proof to you ads
Google+ and AddWors
@MichelleCasti
Join the Google+ Insider community:http://tinyurl.com/gplusinsider
Follow me in Google+ http://tinyurl.com/gplusinsider
Want to Learn More
@MichelleCasti
Thank YouConnect With Me:Phone: 778 998 5739
Email: [email protected]
Twitter: @MichelleCasti
Website:CastilloMediaGroup.com
Google+ https://plus.google.com/u/0/111100663202998797894/posts