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Google Shopping Battle infographic

Date post: 12-Apr-2017
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Winning the SHOPPING BATTLE TAKE CONTROL Create multiple campaigns & ad groups to control budgets & bidding. Split out mobile & desktop/tablet traffic. FILTER TRAFFIC Use Negative Keywords to sculpt traffic & waste less money on irrelevant searches. TRACK SHOPPING Connect AdWords to Google Analytics & enable ecommerce tracking too so you can track revenue & optimize off of ROI. REVIEW CAMPAIGNS Review product performance & search queries daily or weekly depending on traffic level. Adjust bids accordingly. SET GOALS Establish ROI goals that make sense for your business. Increase bids and/or budget if shopping is exceeding goals. SET UP RLSA’S Apply remarketing lists to Shopping Campaigns to increase exposure to high value searchers. As with all things Google, it is all about the testing & measuring. Agonizing over every dollar spent will work against you. There will be ups & downs, as with almost every aspect of business. Keep things in perspective & WIN THE BATTLE! read the full article here
Transcript
Page 1: Google Shopping Battle infographic

Winning the

SHOPPING BATTLE

TAKE CONTROLCreate multiple campaigns & ad groups to control budgets & bidding. Split out mobile & desktop/tablet traffic.FILTER TRAFFIC

Use Negative Keywords to sculpt traffic & waste less money on irrelevant searches.

TRACK SHOPPINGConnect AdWords to Google Analytics & enable ecommerce tracking too so you can track revenue & optimize off of ROI.REVIEW CAMPAIGNS

Review product performance & search queries daily or weekly depending on traffic level. Adjust bids accordingly.

SET GOALSEstablish ROI goals that make sense for your business. Increase bids and/or budget if shopping is exceeding goals.SET UP RLSA’S

Apply remarketing lists to Shopping Campaigns to increase exposure to high value searchers.

As with all things Google, it is all about the testing & measuring. Agonizing over every dollar spent will work against you. There will be ups & downs,

as with almost every aspect of business. Keep things in perspective &

WIN THE BATTLE!read the full article here

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