Date post: | 13-Aug-2015 |
Category: |
Marketing |
Upload: | adilla-diningsih |
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Google Tag Manager: Key ConceptsKey terminology for Google Tag Manager, including triggers, variables, and the data layer.
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About Google Tag ManagerGOOGLE TAG MANAGER ALLOWS YOU TO QUICKLY AND
EASILY UPDATE TAGS AND CODE SNIPPETS ON YOUR
WEBSITE
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Before GTM
Homepage
• Google Analytics• ComScore
Product Page
• Google Analytics• ComScore• AdWords
Remarketing• Facebook
Remarketing
Thank You Page
• Google Analytics• ComScore• AdWords
Remarketing• Facebook
Remarketing• AdWords
Conversions• Facebook
Conversions
Site with Hard-coded Tags
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After GTM
Homepage
• Google Tag Manager
Product Page
• Google Tag Manager
Thank You Page
• Google Tag Manager
Site after Installation of Google Tag Manager
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Key ConceptKEY TERMINOLOGY FOR GOOGLE TAG MANAGER,
INCLUDING TRIGGERS, VARIABLES, AND THE DATA LAYER.
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GTM Terminology
Tags
Rules / Triggers
Macros / Variables
A tag is a snippet of code that executes on a page.
A trigger is a condition that evaluates to either true or false at runtime. It does this by comparing the value in a variable with the value that you specified when you defined the trigger.
For example:You would like to fire a tag whenever someone created an e-alert, you would define a trigger that looks like this:
{{url}} contains propertyguru.com.sg/alerts?
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Awesome GTM Resources
http://www.google.com/tagmanager/
http://www.simoahava.com/
http://online-behavior.com/analytics/tag-manager-conventions