Date post: | 26-Jul-2015 |
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Internet |
Upload: | search-marketing-expo-smx |
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#SMX #11a @stonetemple
Or … How Can I Get Me Some!
Google’s Rich Answers in Search: How to Make Them Work For You
#SMX #11a @stonetemple
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marke3ng and SEO firm
Lead Co-‐Author
#SMX #11a @stonetemple
“The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.”
Google’s Amit Singhal
#SMX #11a @stonetemple
Let’s Look At Some Data!
#SMX #11a @stonetemple
We Conducted a Massive Study
#SMX #11a @stonetemple
Includes a Table
1,285 examples
found
#SMX #11a @stonetemple
Movie Result – Shows Tabs
Menus also show
tabs
#SMX #11a @stonetemple
Question Only Partially Answered
3,117 examples
found
#SMX #11a @stonetemple
Complete List Result With Link to Source
1,871 examples
found
All List Results
include a link to the source
#SMX #11a @stonetemple
Complete List, Partial Items, Link to Source
1,366 (82.1%) examples
found Ellipses
#SMX #11a @stonetemple
Has a Form
5,356 examples
found
#SMX #11a @stonetemple
Includes a Chart
33 examples found
#SMX #11a @stonetemple
Includes Link to Follow On Actions
172 examples found
#SMX #11a @stonetemple
Is Google Providing Proper Attribution?
74.7% Do Include
Attribution
25.3% Do Not Include
Attribution
#SMX #11a @stonetemple
Don’t Build an SEO Strategy Based on
Public Domain Data
#SMX #11a @stonetemple
The Rich Get Richer?
#SMX #11a @stonetemple
Google Uses Many Domains With Lower Authority
57.3% of Domains Used
Have a DomainAuthority
Less Than 60
#SMX #11a @stonetemple
Domain Authority of 47
#SMX #11a @stonetemple
Jumped Over Wikipedia!
#SMX #11a @stonetemple
Simple Clear Answer to the Question
#SMX #11a @stonetemple
Got The Rich Answer
Lost The Rich Answer
#SMX #11a @stonetemple
Title Tag Entices Click
Through
#SMX #11a @stonetemple
Domain Authority of 38
#SMX #11a @stonetemple
More Items Will Drive More
Clicks
#SMX #11a @stonetemple
Ranks Number 5 Normally
#SMX #11a @stonetemple
Simple Direct Answer to the
Question
#SMX #11a @stonetemple
Got The Rich Answer
#SMX #11a @stonetemple
How Can I Get Me Some?
Yes, We Ran a Test
#SMX #11a @stonetemple
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
#SMX #11a @stonetemple
We Published 5 Videos on May
20th
#SMX #11a @stonetemple
We Included Transcripts With an Outline of Clear
Steps
#SMX #11a @stonetemple
The Content Provided a Lot More Info Than Just the
“How To”
#SMX #11a @stonetemple
We Shared One of The URLs on Google+
#SMX #11a @stonetemple
We Submitted the URLs in Search Console
#SMX #11a @stonetemple
Bingo! Saw This Within
3 Days of Publishing the
Content
#SMX #11a @stonetemple
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info 3
#SMX #11a @stonetemple
Eric Enge [email protected]
@stonetemple +Eric Enge
(508) 485-7751 www.stonetemple.com
Thank You!
#SMX #11a @stonetemple
THANK YOU!
Join us @SMX East NEW YORK CITY
Sept. 29th – Oct. 1st 2015