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Google's take on Developing a Marketing Strategy

Date post: 23-Jan-2015
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Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.
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Marketing strategy
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Page 1: Google's take on Developing a Marketing Strategy

Marketing strategy

Page 2: Google's take on Developing a Marketing Strategy

Where we are now

Where we want to be

How we are going to get there

Did we get there

Page 3: Google's take on Developing a Marketing Strategy

Market scan

Competitors

SWOT

Objectives

Set budget

Target market

Position

Media strategy

Media execution

Measurement

Creative strategy

Creative execution

ContingencyStrategy

Audit

Operations

Page 4: Google's take on Developing a Marketing Strategy

Market scan

External environment

Competitive environment

Internal environment

Page 5: Google's take on Developing a Marketing Strategy

Market scan

External environment

Competitive environment

Internal environment

I am going to cover this

Page 19: Google's take on Developing a Marketing Strategy

Thank you ;)[email protected]


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