Gopackup market analysis_20150301

Tingbin Tang CEO & Cofounder

[email protected]

Market Analysis

About Gopackup

1. A Uber model for tours, allow anyone

to be a tour guide.

2. It is a O2O service, traveler can book

tours created by locals.

3. Even people at the same city may

create different tours based on their

background and perception about the

place.

4. Currently mainly target at Chinese

outbound tourism market (Especially

travel to USA).

Right Timing

Global tourism economy

Global travel & tourism

6990.3bn Annual Growth 09-14

5.2% Global intl. tourism revenue

1159bn

Source: http://www.statista.com/topics/962/global-tourism/

1. Travel and tourism economy have always

been one of the most important parts of

global economy, which is about 4% of

global economy.

2. 2014 global travel and tourism economy is

close to 7,000 billion dollars.

3. Among them global international tourism

revenue is 1,159 billion dollars.

4. Annual growth rate from 2009 to 2014 is

5.2%.

China tourism economy

China tourism expenditure

19.62%

China outbound tourism expenditure

164.8bn

Chinese outbound tourism

>109m


1. 2014 China tourism expenditure is about 19.62% of

global tourism expenditure.

2. 2014 Chinese outbound tourism expenditure is

164.8billion dollars, which is 28% increased from 2013.

3. Chinese 2014 outbound travel was more than 109

million people/times.

4. Chinese outbound tourism market is the biggest, and

have been growing very fast; no matter it is for

amount of traveler, travel times, expenditures,

percentages and internet usages, etc.

Chinese outbound tourism growing


1. 2015 Chinese outbound travel estimated to be 120 million people/times.

2. 2015 Chinese outbound tourism expenditure estimated to be 194 billion dollars.

3. China has been ranked the world's largest outbound tourism market, the largest consumer

of outbound tourism.

4. US Travel Association President Roger Dow describe Chinese travelers as “Walking Wallet”.

5. Global online travel platform Travelzoo most recent data shows, Chinese mainland tourists

travel times and costs are significantly ahead of the Asia-Pacific region. Research shows

that Chinese tourists on average travel 6.4 times a year, they plans to travel long or

distance this year, and it is expected to spend an average of $ 8,559 dollars.

6. In 2020, Chinese outbound travelers will be above 200 million people/times, which is

doubled than 2013, and will drive outbound consumption expenditures to grow three

times. Source: http://gzdaily.dayoo.com/html/2015-02/02/content_2857278.htm

Annual Growth 13 - 14

28% China outbound tourism Expenditure 2015

194bn

Chinese outbound Tourism 2015

>120m

Right Place

Chinese travel to USA spending 2014

21bn

China visitor to USA 2014

2.18m

China travel to USA was

1.8% Average spending

7200

Source: http://www.managershare.com/post/170724

Chinese travel to USA booming

1. Survey shows Chinese most wanted place to travel is united states.

2. However currently Chinese people travel to the United States accounted for only

1.8% of Chinese outbound trips, which mainly due to the inconvenience of the visa.

3. With USA new visa policies of 10 year travel visa to

Chinese tourists, 2015 is expected to be a big grow of a

new peak.

4. 2014 Chinese travel to USA expenses is about 7200 per

person each trip.

5. In 2014, total expenses Chinese travelers spent in USA

is 21 billion dollars. Industry officers expect this year’s

growth will be 25% to 30% increase.

Unique location and position of Gopackup

1. Gopackup located at the heart of global innovation, silicon valley of California.

2. Gopackup accumulated local guides and US travel agencies resources during

operation.

3. Gopackup has profound understanding on the needs of Chinese outbound

travelers.

4. Gopackup has more advantage to develop local tour guides in USA.

5. Gopackup located at the hottest spot of tourism. San Francisco and California

have always been the first stop of many Chinese travelers to US.

Right People

Chinese average GDP 2013

6,767

Source： http://www.ctceo.com/5595.html

Strong demands for personalized tours from Chinese travelers

Tourism industry generally go through sigh-viewing travel, leisure travel, vacation

travel, high-end experience travel, four stages of development. World Tourism

Organization studies show that the cause for these several stages of development is

GDP per capita. When the per capita GDP reached $ 1,000, travel increase; when the

per capita GDP reached $ 2,000, leisure travel will develop rapidly; when the per

capita GDP reached 3,000 US dollars, vacation tourism demand develop quickly;

when per capita GDP reached 5,000 US dollars, the society goes into the mature

travel economy. People’s demands and increasing spending power will bring the

emergence of diverse trends, high-end personalized in-depth travel will be more

welcome. According to statistics, in 2013 China's per capita GDP has reached $ 6,767,

in 2014 this number is more than $ 7,000.

Source： http://travel.china.com.cn/txt/2015-01/08/content_34507676.htm

Big year for Chinese outbound travel

1. The number of Chinese leisure travel has increased significantly, accounting

for 63% of China's total outbound traveler number.

2. Tour services in the market are still mainly packaged site viewing tour, but

travelers’ interest have shifted and on longer interest in viewing many places

each trip.

3. Highly educated, well mannered Chinese tourists groups have been formed.

4. Those who can provide unique, qualitied, exclusive tours to Chinese travelers,

will have more chance to win the market.

5. Unique customized tour products, new tours, new locations, avoid popular

scenic, personalized itinerary, will be welcome.

6. Booking from mobile end is much convenient, the conversion rate was

significantly higher than the PC side.

7. Users choose to share their travel experience more often via WeChat

moments.

1. Survey shows Chinese travelers are very interested in: Eco-tourism, medical

tourism (such as cosmetic and medical), health resort, education and

training tourism, overseas study tours, outdoor sports, etc. People showed

interest in traveling abroad has shown a tendency of diversity and distinct

themes travel.

2. Traditional online travel platforms provide “flight + wine" tours, are no

longer interested to people, especially those who have strong language skills,

frequent travelers, white-collar people, they need unique, cost-efficient but

valuable products. These group of people are busy, so they cannot spent

that much time on planning travel. Therefore, customized tourism products,

new tour line, a new location, away from the popular scenic personalized

itinerary will be very welcome.

Source： http://travel.china.com.cn/txt/2015-01/08/content_34507676.htm

Big year for Chinese outbound travel

Chinese traveler trends analysis

(consumers －age, gender, profession)

• According to China tourism research academy, among those outbound

travelers, mostly are people under age of 44. 25～44 group are above 68.6%。

• Female and male outbound travelers ratio are 6:4. • Among those outbound travelers, 11.47% are from trading and retail

business. • 57.1％ of them are income above 3000～8000 CNY per month.

(consumers －geolocation distribution)

• 71.2% of outbound travelers in 2013 selected a non-traditional group tour - self helping, self driving, or high-end private customized tour.

• However, in Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, 60% of them chose to join a outbound group tour. Partially because of the busy city rhythms.

• In 2013 the number of travelers in Beijing, Shanghai and Guangzhou grew gradually, Beijing grew by 21.5% over the same period.

• 2013 east China travelers growing rapidly, Zhejiang province growth was 59.7%. • Self tourists in Chongqing reached 35%, and first time above that number of

Beijing. • Chengdu outbound tourists become upstart at travel consumer market, average

consumption for the first time over Shanghai, Beijing.


（Gopackup market research 2015.1） A survey among WeChat forwarding and received 283 effective answers in two days

• Survey area：China（Shanghai，Zhejiang，Anhui，Guangdong，Jiangsu，Tianjin）

• Participants：Female－56%；Male－44％ • Age distribution：

Age 18-29（n=39） Age 30-39（n=156） Age 40-49（n=72） Age >50 （n=16）


• People at different age group have shown great interest in tours by the locals.


• Travelers under age 50 more likely to plan and control their travel itinerary, rhythm and content.


• Site viewing is still a must for the places they have not been to. • Travelers under age 50 are more interested in experience local

culture. • Younger travelers are more likely to communicate with locals. • Travelers at age of 18～40 are interested in art, history and

architecture.



• Female are more interested in shopping, local experience, local food, over site viewing than male.


• Age 40-49 travelers are mostly travel with their family, itinerary was planned by others, the tour guide/driver will take them to view scenery sites.

• Travels at age 18-29 like to experience local culture, art and history, communicate with locals, try local food, etc.

• Travelers at age 30-39 are interested in experience local culture, art and history.

• Most of them are still tend to have a Chinese speaking tour guide. • Most of them like to experience local culture.

Gopackup – Chinese outbound travelers’ first choice

“Travel with locals”－ Gopackup! Targeting at different age groups, geolocation travelers from China, Gopackup is providing diversified, in-depth, unique tour products through locals： • Flexible • Convenient • High quality • Safe • Unique

Gopackup personalized local tours

• Silicon Valley venture tour provided by local engineer

• San Francisco contemporary art tour served by local artist

• Chicago architecture style tour created by local architect

Gopackup Team

Demin Yin

Cofounder & CEO Tingbin Tang

Serial entrepreneur with UX expertise

Legal

Bryn Peterson Senior corporate lawyer of fortune 500

Archer Li Yan Zhang

Jerry Dong

Marketing

Tina Tseng Seasoned marketing insights professional

Sales Jean Wu 8 years running travel agency & 10 years in

media

Cofounder & COO Yunyun Jiang

Experience PM with tech background

E-commerce &

security expert

Wild tech genius &

hacker

Young mobile talent on

both IOS and Android Sophisticated Web /

Mobile problem solver

Catch the Opportunity

Gopackup quick growing need your support

《The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution》 Author: Gary Bowerman 1. Chinese travelers bring great opportunities 2. Personalized in-depth travel is an important trend for Chinese outbound travelers to USA.

2015 is the most important year for Chinese outbound travelers to the United States. (source: Travel Daily 2014.12.30)

1. Gopackup need a hand from you at such right timing, right place, with right people.

2. Gopackup need your support in fund and resources. 3. Let us catch such a great opportunity together and surfing

in the big wave.

Tingbin Tang CEO & Cofounder

Gopackup, inc. 408 3293835

[email protected]

Date post:	17-Jul-2015
Category:	Travel
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