Five simple tips for fundraising with social mediaPatrick Brennan, Research Director6th March, 2013

£1,000 raised in 48 hours

One in 10 people who added a

Twibbon made a donation

1) Put networkers first

Those who have shared something online, in the last six

months, via a social media platform

50%For a charity: 12%

Those who have followed a brand via a social networking

site

25%For a charity: 6%

Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, 2011 & nVisoin Research 2011

2) Use emotion in social media

Events in my life led me to decide certain causes were important to

me41%

Personal experience of

particular charities led me to support them

20%

Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, 2012

21%14%

22%

19%

Charity website Internet forum oncharity website

Would use in the future

Have used in the past

3) Give your expertise to build relationships

5

Public sources used to access information about a medical condition or disability :

Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor & Charity Media Monitor 2011

“We need charities to be authoritative, well informed and sometimes well connected and able to find case studies for us” CMM journalist

4) Find influencers

37% agree that they are ALWAYS telling friends/family about new products and services they have

discovered

Base: 5,000 adults 16+, Britain. Source: nVision Research, 2012

5) Covert online conversation to offline action

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