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"Got green?" and Other Brand-Curdling Clichés to Avoid in Green Marketing

Date post:	09-May-2015
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In the race to embrace the green consumer, companies are cutting corners with their green marketing and relying on trite clichés. Here are 18 questions to ask if you are suffering from "Gang Green," the brand-curdling condition of cliched anonymity that leads to something worse than death: Irrelevance.

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Copyright 2011, Park&Co

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Copyright 2011, Park&Co

ParkHowell.com

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