12010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance sport
GOTRIbal® empowers women in endurance sports.
SwimmingBiking Running
Seeking round of angel seed capital to raise membership, brand awareness and sponsor sales.
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Women are social machines
Who have money to spend
2010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance sport
Triathletes median HHI: $133,000Triathletes spend avg of $24,000 yr Triathletes spend avg of $11,000 yr/travel related to their sport*
* (2009): Triathlete Magazine
Women represent the largest growth segment on Facebook; 56.2% (up from 54%)*23-26 million mommy bloggers with “vlogging” the fastest growing trend amongst them
32010 © GOTRIbal® www.gotribalnow.com
There are 60+ million women endurance athletes who DO NOT HAVE ONE SAFE ONLINE and OFFLINE SOURCE only for them.
For women, by women, in endurance sport
Market Problem“The support and camaraderie in GOTRIbal is top notch…there’s no other female organization like it!”
Training
Networking EventsGOTRIbal
2010 © GOTRIbal® www.gotribalnow.com
4
The Solution
“I’ll be very disappointed if GOTRIbal ceases to exist!” - 70% of surveyed members
“I would not use an alternative if GOTRIbal was no longer available” - 63% of surveyed members
For women, by women, in endurance sport
“I'm a very private person but here I don't censor how I feel in my run, I love the sincere honest comments the women make to each other to help encourage them to keep going”
“We’re with
GoTRIbal for
the long haul!”“I believe in this organization and I want all of us to be successful. So, whether the investment be passion, enjoyment, money, sweat, tears, et al. I'm here to help grow this organization! ”
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Market SizeNumber of Women in Endurance Sports*
2010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance
sport
Swimming Triathlon Running Cycling0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
17.2 M
38 M
*USAT, USA Cycling, RunningWorld.com, USA Swimming, Bikes Belong Coalition
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Business Model
2010 © GOTRIbal® www.gotribalnow.com
GOTRIbal
OnlineSocial
NetworkingOnline TRIbes
Information and media
OfflineRaces
ConferenceTraining Camps
CUSTOMERSMerchandise $100/yr
Coaching $139/yrEvent Fees $130/yr
Total ~ $369
Members acquired through: Direct (Events, other
members)Online (social media)
Partnership (Event organizers, vendors)
$$ AdvertisersLicense $
Partners Stand to Gain:Sales, market share penetration, and brand development
For women, by women, in endurance sport
2010 © GOTRIbal® www.gotribalnow.com
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For women, by women, in endurance sport
Revenues by Channel($’s in 000’s)
2010 2011 2012 2013$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$464 $675
$2,577
$5,854
$7,172
Membership/Kits Events Advertising Coaching Total
Total
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Current Supporters and Partners
2010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance sport
Australia TRIATHLETE
Women’s Running Magazine
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Investment Opportunity2010-2013
2010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance sport
Investment Milestone
$50K Website/ecommerce development & maintenance
$40K GOTRIbal membership and social media campaign + merchandise = 10,000 members
$150K Three GOTRIbal events = 30,000 members
$260K CEO, TanyaDeveloper(2) Sales people
2011 Cash positive end of year
2013 100,000 members
Seeking $500,000 in seed capital in Q2 2010
102010 © GOTRIbal® www.gotribalnow.com
For women, by women, in endurance sport
Tanya Maslach, Founder; Decade of working in leadership behavior and organization development as an internal and external consultant for Fortune 500 companies like Fischer-Price/Mattel, Johnson & Johnson, Qualcomm, Sanofi Aventis, MacDermid, Nielsen-Media, Raytheon, Schering Plough, and Sycuan Casino; cited, appeared and published in Wall Street Journal, CBS Interactive’s BNET, and Chief Learning Officer.
Advisory Committee
Legal: Robin Sheedy, attorney; specialist in corporate law, contracts, M&A, start-upsCPA: Tim Austgen; specialist in start-upsInteractive Media/Online Sales: Mark Davis, SD Union Tribune/SignOnSanDiegoOperations: Dan Squiller, CEO, PowerGenixFinancial: David Sacks, former CFO, Zoot Sports, Inc.Industry: Judy Molnar, Irongirl Founder and VP; Vinu Malik, President; Xtri.com - FuelBeltRace Production: Bill Burke, Premier Event Management; John Korf, NYC Triathlon
