Date post: | 14-Jul-2015 |
Category: |
Business |
Upload: | nouman-riaz |
View: | 1,072 times |
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Topics to b covered
Competitive strategy
(Competitive advantage + core competency)
Gourmet catering
Competitive strategy of Gourmet
Differentiation strategy
Cost leadership
focus
Competitive strategy
“A strategy which determines that how
an organization will compete in it’s
business units”.
Competitive advantage
Competitive advantage is actually a
distinctive edge.
These distinctive edges can come
from organization’s core competencies
by doing something that others cannot
do or doing it better than others.
Competitive advantages for
Gourmet
Gourmet is its own supplier
Gourmet is leading the costs by cut
the prices in accordance with other
industries.
Gourmet has a strong approach to
customers.
Core competency
“Core competency is a specific factor that a business sees as central to the way the company or its employees work”
It fulfills three criteria
1) It is not easy for competitors to imitate.
2) It can be reused widely for many products and markets.
3) It must contribute to the end consumer’s experience and the value of the product or service to its customer.
Gourmet catering
GOURMET is also providing catering
for all occasion for your convenience
to give grace to your celebrations
A bird’s eye view of corporate
strategy of gourmet ( a meeting with unit
manager)
corporate strategy
growth stability renewal
Concentration
Vertical integration
Competitors of Gourmet
Red table event management
Top events
Creative ziafat marquee
Hotel Pak continental
PC catering
Competitive strategy of Gourmet
High quality:
Gourmet has described its
competitive strategy by including the
point of serving high quality within
reasonable costs.
High quality at a reasonable cost is
an competitive advantage for them.
Low cost
Gourmet is also following the low
costs strategy to compete in its
business units.
Low cost is another competitive
advantage for gourmet.
Cost leadership strategy:
Competition on the basis of lowest
cost
Organization try to reduce input cost
Differentiation strategy
A company that competes in its business units by offering unique products that are widely valued by customers is following differentiation strategy.It can includes:
a) Innovationb) High qualityc) Unique designd) Brand imagee) Multiple offersf) Focus on status (born syrup)