City

Sara VonBargen, Sr. Implementation Managersara.vonbargen@govdelivery.com

GovDelivery® Email & Digital Subscription Management: Better Public Communication in Indiana

June 16, 2009

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Agenda

Email is a critical channel What is GovDelivery State of Indiana’s use of GovDelivery

– Newsletters GovDelivery New Product Features Questions & Answers

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Email is the Number 1 Use of the Internet

Use Email UseSearchEngine

Get News Visit Govt.Website

54%

41%31%

14%

Source: Pew Internet and American Life Project

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GovDeliveryWorld leader in public sector email communication

GovDelivery Email & Digital Subscription Management Focus on communication with residents

Personalization: Offer residents many choices about what they get and when they get it

Automation: Automate the communication process so its easy to get messages out

Delivery: Make sure emails get to the inbox not Spam filter

Web 2.0 & Collaboration

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Current Signup Process

Enter email address21 Find Content of Interest and Subscribe

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Current Signup Process

Choose Subscription Options43 Choose Preferences

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Current Signup Process

Thank you for Subscribing!65 Answer Questions

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GovDelivery eNewsletter

GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost‐effective and easy way to reach residents.

– Saves budget on printing, paper and postage.– GovDelivery reduces traditional newsletter

publication and sending costs with an ROI of 200% or more possible in the first year.

Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible.

Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional email newsletters.

eNewsletter Case Study St Paul, MN Subject: Mayor Coleman's

Update Newsletter 1087 Recipients 98% Delivery Sent August 18, 2008

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HTML Newsletters: Custom Styles

With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes:

Library of templates Auto-Generation of table of contents Image storage capabilities on GovDelivery’s

servers All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified Email, and more Ability to create, edit, and apply custom styles

to newsletters

Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections.

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Results to Date

People signed up: 207,754+

Current topics: MyDNR, IOT News, Bid Recommendations

Emails sent to date: 1.7 million+

585 Subscription Options

35+ Agencies Actively Sending through GovDelivery

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Current Priorities for Improving Digital Communication

1. Offer key topics from each agency

• What does the public care about – Web Trends

• What do you want to communicate

• Need help sara.vonbargen@govdelivery.com

2. Have 1-2 people in your agency trained as GovDelivery administrators

• Training takes 1 hour

• GovDelivery can address your specific questions/concerns during training

3. Start sending messages to the public

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New GovDelivery Capabilities

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Snippets

Use the GovDelivery Snippets page as a quick reference on how to add links to your site

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Scheduled Sending

GovDelivery can be configured to allow scheduled sending of bulletins.

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Subscriber Profile Deletions Report

See subscribers that have been deleted

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Optional: Message AnalyticsDeliverability data for all bulletins

Government-Wide Results:Over 50% of subscribers to federal government content open or click on an email at least once every 45 days

WORLD CLASS REPORTING

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Optional: Message AnalyticsDeliverability data for individual recipients

GovDelivery stores data on every click through and open; reports can be exported or viewed online

WORLD CLASS REPORTING

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GovDelivery Dashboards

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COLLABORATION NETWORKAdding Cross-Promotion

The GovDelivery Network offers a Collaboration Network to cross-promote between agencies. This allows subscribers to see available updated content from other related organizations.

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Collaboration Drives Better Outreach

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640

9

85 75

425

59

260

168

550

GPO Ready.gov USA.gov Business.gov CDC

GovDelivery LaunchGovDelivery CollaborationAverage New Subscribers per Day

Source: GovDelivery subscription growth comparing weekdays before and after use of the collaboration network.

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GovDelivery Information Sharing Process

Agency Updates Content in Key Topic Areas

(e.g., Recalls, Publications, Recovery Updates)

GovDelivery retrieves RSS from Agency Site

Manual Entry Through Web Interface

Agency Sends Information to GovDelivery via Web Service

GovDelivery Receives Information from Agency

GovDelivery Sends Update to Subscribers and Makes Available in Topic-Based Feeds

Email

RSS

Widget

Wireless

Information Made Available for Easy Reposting to Social Media

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Content Sharing Email Content Sharing to Social Media

Subscriber Receives Email from FDA

Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook”

Subscriber Comments on Story

Content Posted to Social Media

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GovDelivery Widget Capability

Step 1: FDA Sends Email

Step 2: GovDelivery Data Feed Automatically Updates Widget

Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.

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GovDelivery Widget Capability

Step 3: Stakeholder Views Content Online

Integrated subscription capability to build subscriber base

Integrated sharing capability promotes reposting to social media

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Web 2.0 Information Sharing

Check this link:  http://tinyurl.com/gdsharing  

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GovDelivery Overview

•Government to citizen communication•98% Deliverability to inboxes•GovDelivery Subscriber Import•GovDelivery Message Analytics•Copy and paste HTML or use the GovDelivery Newsletter Editor•File Resources•Unique From Name / Email Address•Scheduled Sending•Test Messages and Preview•Filter based on Questions•Share this Email – Discuss this Email Blog

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Getting Started

City

Questions?