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GovDeliveryUsing Multi-Channel Communication in an Avoidable Contact Strategy
Version: May 2011
Dave WorsellDirector, Government Solutions
[email protected] 993 5595 / 07500 902 516
www.govdelivery.co.uk
Achieving your mission...
From Norwich to NASA…
Over 430 government entities use GovDelivery to send almost 370 million messages to the public each month
Personalisation…
GovDelivery allows website visitors to subscribe to information of specific interest to them, creating a personalised portfolio of
important information.
Information available for subscription can be anywhere on the web, for example, your Website, YouTube, Twitter, Blogs, Flickr, other
public websites....
All in one Place…
Make subscriptions relevant…
Offer multiple links across all your pages & channels to maximise subscriptions
Cross promote your content…
A typical user will subscribe to multiple topics in addition to the one they originally came for
SMS and Voice to Text alerts are also available
SMS alerts available for selected items
Topics can be configured to post automatically to Twitter and Facebook
Let your subscribers take control…
You can override preferences e.g. if emergency alerts are required
100% opt-in service where the user is in control. Unsubscribe rates are very low.
Surveys, Questions and Tailored Alerts…
Optional questions allows the collection of additional information to support filtering and more effective targeting of communications to specific audiences or groups
Information all in one place...
The GovDelivery network has helped some clients achieve 1,400% subscriber growth.
You become a portal to other related public information. This increases value to your users.
Items you could offer…
• Waste and Recycling reminders
• School snow closures
• Severe weather alerts
• Education news
• Sports centre opening hours
• Community updates
• Youth events and activities
• Library information
• Transportation updates
• Adult Social Care
• Crime Statistics/Updates
• Housing information
• Trading Standards warnings
• Council news and PR
• Newsletters / Campaigns
• Restaurant hygiene reviews
• Support for emergency communications
Integration with back office systems…
• Customer contact (CRM)
• Leisure services and booking systems
• Library management systems
• Benefit systems
• Social care systems
Local Authority Updates Content
in Key Topic Areas
(e.g. News, Press Releases, Jobs,
Missed bins, Transport, School closures, Crime,
Housing, …) Information Made Available for Easy Reposting to Social Media
GovDelivery Sends Update to Subscribers simultaneously via
multiple channels
RSS
Widget
Wireless/SMS
Social Media
Automating Communication…
GovDelivery retrieves RSS from website
Manual entry through web interface
Send Information to GovDelivery via Web Service API
GovDelivery monitors website(s) for changes
GovDelivery Receives Information from Local Authority
GovDelivery retrieves email and resends content to subscribers
GovDelivery monitors social media channels for changes and posts
Incorporate your eNewsletters...
Share your Messages…
Advanced System Features
Subscriber Receives Email
View as a Web Page shows
“Tweets” and “Recommends”
Subscriber Clicks “Share This” to
repost your content.
Widgets Promote your Message…
Step 1: You send an Email, RSS update or Tweet
Step 2: GovDelivery automatically updates widgets (inc. syndicated content from other sources)
Step 3: Through sharing your widgets your audience can help you dramatically increase your reach
Include all your channels…Incorporate all your Social Media channels into your subscription items
DSA Subscriber Results (28,736):•44% selected YouTube updates (12,757) •25% selected daily digest of “Tweets” (7,303)•Direct Follows: YouTube (1,549), Twitter (3,676)
Measure Reach . . .Comprehensive dashboard
allows analysis of messages sent. Data can also be exported
for external processing
Effectiveness – reach more people
Increase your communities access to timely and relevant information
• Reach dramatically more people than any other system
• Deliver messages more frequently and effectively
• Improve satisfaction – subscribers are more satisfied as
information is personalised to meet specific needs
• Highly effective for emergency communication
Efficiency - automate complex communications
Maximise your return on investment
• Save communication staff time by automating complex
communication across all channels
• Save money by creating more-efficient way of reaching the public
• Promote channel shift and reduce avoidable contact
• Deploy quickly with no risk – save support staff time
Engagement – increase interaction to drive your mission value
Provide the most value for the public and government
• Create a built-in, active community audience
• Drive more traffic back to your websites to promote use of transactional
and engagement services
• Integrate with social media to allow efficient posting of messages to
engage your community in familiar channels
• Widget capabilities allow sharing of content on other websites, blogs, and
social media.
Questions & Next Steps...
Dave WorsellDirector, Government Solutions0207 993 5595 07500 902 516
[email protected] www.twitter.com/dworsell Connect:
www.govdelivery.co.uk
