#AIIM

The Global Community of Information Professionals

Information Managementand Social Media

Jesse Wilkins, CIP, CRMAIIM International

26 November , 2013

"Despite the euphoria of Internet enthusiasts and the hyped-up selling palaver of some web services providers, we remain uncertain as to the long-run substantive benefits the Internet will bring to businesses and to individual users.…until the webmeisters persuade us otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging artifacts that have served our corporate and personal purposes so cost-effectively in the past."

Social everywhere

1,330+ years worth of time spent every day on Facebook.

1.1B Facebook users. 50% log in on any day. 300M photos uploaded per day. And… Twitter and LinkedIn and Pinterest and

Google+ and Tumblr and Flickr and Instagram and Myspace(!) and Livejournal and Orkut and Yammer and blogs and millions of private social networks and

Agenda

Information governance and social media The social media governance framework Using social media safely and effectively

#AIIM

The Global Community of Information Professionals

Information governance and social media

Information governance defined

“…Specification of decision rights and an accountability framework to encourage desirable behavior in the valuation, creation, storage, use, archival and deletion of information.”

Source: Gartner

Information governance framework

Organizational structures Stewardship Policy Value creation Data risk management &

compliance Information security &

privacy

Data architecture Data quality

management Classification &

metadata Information lifecycle

management Audit information,

logging & reporting

Governance?

Governance!

New types of content

New devices

Image source: Ted Eytan, http://www.flickr.com/photos/taedc/8714927697/

Consumerization of IT

Third party content creation

Third party hosting

Professional vs. personal

Devices Accounts Services

#AIIM

The Global Community of Information Professionals

The social media governance framework

Prohibition is not realistic

“A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers.

We call this new kind of company the networked enterprise.”

Ensures that employees know what is expected of them

Provides guidelines for being more effective Reduces risk of someone posting

inappropriate content Addresses legal and operational concerns

Why a governance framework?

Management Strategic roles and responsibilities

Organization Groups and structures required to manage

information Policy and procedures

Processes and standards for managing information

The governance framework

Roles and responsibilities

IT Legal HR Communications RM Etc.

Check the service level agreements

Social content is just another form of content Policy should provide a framework applicable

to most or all social media tools – and to other content/communication-related technologies as well

DON’T write a Facebook policy, a Twitter policy, etc.

The social media policy

Identify security issues

Security Privacy and confidentiality Intellectual property Other sensitive topics or resources

What to keep?

Determine whether social media content needs to be kept: Is it legally required? Is it business-related? Does it add value? Is it unique?

How should it be kept?

In the native service Snapshots Archived periodically Archived/captured on the fly

In bulk By keyword/account

Captured prior to publication Review

Social media migration

Between services When a service shuts down

#AIIM

The Global Community of Information Professionals

Using Social Media Safely and Effectively

Figure out where you are

Develop a plan

Apply, extrapolate, create

Training, training, training

Implement enterprise versions

Implement a compliance solution

• And many others

Questions?

For more information

Jesse Wilkins, CIP, CRM, IGPDirector, Research and DevelopmentAIIM International +1 (720) 232-9638 direct

jwilkins@aiim.org

http://www.twitter.com/jessewilkins

http://www.linkedin.com/in/jessewilkins

http://www.facebook.com/jessewilkins

http://www.slideshare.net/jessewilkins