GOVERNMENT SUCCESS STORY
ShoreTel Leaps Mountains To Improve Colorado City’s Communications CHALLENGE:
• Replaceagingphonesystem
• Consolidatecommunicationsbetweencityhall,multiplefacilities,andfieldpersonnel
• Improvethesuccessrateforcitizensreachingtherightstaffmember
• Implementthenewphonesystemquickly,onareliable,cost-effectiveandeasytomanagesystem
SOLUTION:
• CombinethephoneandcomputernetworkusingtheShoreTelUCsystem
• PlaceasingleShorePhonetelephoneon1000+citydesksandcounterstoservealloftheCity’sneeds
BENEFITS:
• ImprovedServicedeliverytoconstituentsusingfullyintegratedcommunicationsacrossallcitydepartments,ensuringcallscanquicklybeforwardedtotherightperson
• ImprovedReliability24x7x365whilereducingsupportcostsandfreeing-upinternalstafftime.
• ManagementSimplicityforprovidingnewfeature-richcapabilities,customizableworkgroupsandintegrationwithcellphonesusedbyhundredsofmobileworkers.
• LowerTotalCostofOwnershipforacquiringandmaintainingthesystemonanannualbasisgoingforward.
Localgovernmentsfaceconstantchallengesinfulfillingtheirconstituents’requirements.TheCityofLakewood,Colorado,athrivingDenversuburb,dealswiththousandsofphonecallsdailyandeverycallneedsaresponse.Recreationcentersmusteffectivelyprocessclassregistrationsduringpeakenrollmenttimes.PublicWorksmustrespondfasttoutilitylocatorrequestscominginbyfaxandthousandsofcallsmayoccurduringasnowstorm.ThePoliceDepartmenthandleshundredsofnon-emergencycallsdaily,andinspectorsandcodeenforcementofficersarepartofthecriticalchainofcommunications,buttheyareworkinginthefield,awayfromtheirdesks.
ShoreTelhashelpedtheCityofLakewooddealwiththesetypesofcommunicationsdemands.TakingfulladvantageofthelatestdigitaltechnologiestoboostinternalefficienciesandoptimizeconstituentcommunicationsisatoppriorityforLakewoodCIO,BorisNaschansky.Thecityhasbeenrecognized
asoneoftheTopTenDigitalCitiesintheUnitedStatesforthepastthreeyearsbytheCenterforDigitalGovernment,anhonorthatrecognizescitiesthatexcelintheuseofdigitaltechnologiestoefficientlyoperategovernment,andcommunicatewithcitizens.
TheCity’s22-year-oldphonesystembecameincreasinglycostlyandtime-consumingtomaintain.Itofferedlimitedorbasicfeaturesforthe1,200full-timeandpart-timeemployeeslocatedatovertwodozenofficesacrossthecity.“WewanttoensurethateverycallintotheCity’sofficesreachestherightpersonasquicklyaspossible,”MrNaschanskyexplained.“Butontheoldsystemincomingcallsrangthreetimesatonedesk,threetimesatthenext,andsoon,finallyringinginthedirector’soffice,bywhichtimeifthepartywasstillontheline,theywerefrustrated.Gettingstuckinthecycleofreturningcallsandleavingvoicemailsbackandforthwasjustnotproductive.”
TheCityofLakewoodisColorado’sfourthlargestcityofnearly150,000residentslocatedbetweenDenverandthefrontrangeoftheRockyMountains.Coveringanareaofmorethan44squaremiles,thecityprovidesafullrangeofmunicipalservicesthatincludepolice,publicworks,waterutilities,recreationalactivities,culturalevents,andfamilyassistanceprograms.
ShoreTel and The City of Lakewood, Colorado PAGE 2
Tax Payers Expect Rock Solid CommunicationsConstituentsoftencomplainedthatcallswentunansweredandvoicemailboxeswerefull.Cityemployeeswerefrustratedwiththephonesystem’slimitations.Itwasnotpossibletoaddmoreremoteofficestothephonenetworkaffordably,andstafftherewasisolatedandunderserved.Evenworse,theexistingvoicemailsystemwasincreasinglyfailingrequiringtheITstafftosendbroadcaststoalertCityStaffthatmessagesmightbelost,“duetoovernightmaintenance.”“OurIThelpdeskandengineeringteamswereconstantlyonpinsandneedlesrunningfiredrills,andfrequentlycallingoutcontractorstodosimplephonemovesandchanges,”saidWendyShrader,managerofnetworkservices.“Sowebegantocollectusers’needsfromeachdepartmentandsentoutanRFQandthenanRFPtofindareplacementsystem.”
Theevaluationprocesswascomprehensiveandmeticulous.MrNaschanskyandhisteamconsultedwiththeirpreviousvendor,Siemens,andalsoattendedpresentationsfromCisco,NortelandAvaya.Theyrequiredextensivereferencestofirstqualifyasaprovensupplier.“WewerelookingforavendorthatwasexperiencedinVoIPandnotjusttraditionalPBXorhybridphonesystems.Wewantedthemtounderstandthelocalgovernmentsetting.AfterseeingShoreTelatanindustryevent,andthenvisitingthreeShoreTelgovernmentinstallations,weallfelttheystoodoutinbothoftheseareas.”explainedMsShrader,wholedtheevaluationteam.
BothShoreTelandAvayamadethefinalshortlist,butitwasShoreTel’sfocusoncustomersatisfactionandthesystem’seaseofuse,thatdrovethedecisiontopurchaseandinstalltheShoreTelUCsystem.TheLakewoodteamwasimpressedthatShoreTelresellerpartnersreceivetheirincentivesbasedontheircustomersatisfactionscores.TheywereparticularlydelightedtolearnthatdirectlyfromShoreTelCEO,JohnWCombs,whilediscussingtheirdeploymentplansandexpectations.
Ease Of Installation Opens Up Communications Whenitcametosystemmanagement,thedecisiontogowithShoreTelwasset.“Our
ShoreTelpartner,OCx,setupapilotShoreTelsysteminhalfaday,andstartedtrainingthatafternoonwithsomeofthestaff.Theothervendorneededweekstosetupthatkindofpilot,andexpectedtosetupademowithinaweek,”saidShawnCullingford,Lakewood’stelecommunicationsengineer.“TheShoreTelsystemissosimpletouse,weallfoundtheuserinterfaceextremelyintuitive.Plus,ShoreTeliscommittedtooneproduct;sowedonothavetobebackwardscompatiblewithlegacytechnology,whichimpactsreliabilityandmaintenance.Unlikesomeoftheothervendors,ShoreTelisnotthreedifferentoperatingsystemsonseparateservers.Wecertainlydidnotwanttoaddthatlevelofcomplexitytoournetwork.”
TheCitydeployedaShoreTelUCsystemacrossitscityofficesbasedonfourShoreGearT1Kvoiceswitches,eightShoreGear220T1switches,andfourShoreGear24Aswitches.Morethan1,000ShorePhoneIPTelephonesweredeployedthroughoutcityoffices,standardizingontheIP-265modelforeaseofsupport.
TrainingwasconductedbyOCxasatrain-the-trainerprogram,androlledouttoemployeesovertwomonths.“Duringtheinitialimplementationphase,OCxprovidedusefultrainingoutlinesandevenprogrammedabuttononmyphonesoIcouldreachShawnquicklyandeasilyintheeventofurgentquestions,”MsShradersaid.
Flexible Integration Improves ServicesAkeyelementoftheShoreTeldeploymentincludedtakingadvantageofShoreTel’sopenstandards-basedarchitecturetointegrateacallrecordingsystem.Policeinvestigatorscanchoosetorecordcallswithwitnesses,suspects,andotherpersonsofinterest.“Wewereabletosetthesystemupsothatsomecallstothepolicedepartmentcanberecordedatatouchofabutton.Thisisimportantforcasesthatendupincourt,”MsShradersaid.“Thisabilitytofinetunefeaturestosuitourneedshelpsusimproveefficiencyandmakestaffmoreproductive.”
AllcitydepartmentsarenowusingtheShoreTelphonesystemandcanfullyparticipateincitywidecommunications.
“Everyone loves the ability
to easily handle and process
calls and combine personal
contacts for one-click dialing.”
Boris Naschansky CIOCityofLakewood
ShoreTel and The City of Lakewood, Colorado PAGE 3
Otherimportantfeaturesthatthecityrequiredwerecallhandlingmodes,andworkgroupcapabilitiesthatwouldensureallcallsintothecity’smainnumberareansweredquickly.Sincethecitycannotafforda311callcenter;itisimportantthatstaffcanansweracallquickly,andforwardittotherightperson.
“Wehaveimplementedeightworkgroupsalready,andseenasignificantimprovementinworkflow,”MrCullingfordexplained.“ThelargestisattheCityClerksoffice,wherebetweeneightandtendeskscanpickupcalls.Ourgolfcourseofficealsohasaworkgroupofaboutthreepeople,andeasilycanaddmoreagentsduringheavycallvolumeevents.”Thesametechniquewillapplyinsettinguphotlinesduringsnowstormsandotheremergencyevents.
Call Handling Saves Time and Boosts ProductivityMorethan30operatingdivisionsthroughoutthecityareusinghuntgroupstocontroltheflowofcallsatdifferenttimesoftheday.InthePublicWorksandPlanningdepartments,callscanbeansweredbyemployeesinofficeswhenstaffatthepermitcounterishandlinginquiriesinperson.Onarecentsnowday,cityworkerswereabletoadvisecallersthattheofficeswereclosingat2p.m.byrapidlycustomizingtheworkandhuntgroupsettings.
“Wearealsousingauto-attendantsasbackupincaseahuntgroupdoesnotanswer,”MsShradersaid.“Andwe’vebeenabletorecordgreetingmessagesinSpanishintheautomatedcalldistributionfeature,whichisanotherusefultoolthathelpsusbetterservethecommunity.Everyoneisfindingiteasiertoconductbusiness.Forinstance,ourCFOforwardshiscallstohisBlackBerrycellphonesothathenevermissesacall.Helikesknowingexactlywhatcallsorvoicemailsarewaitingforhim,sohecanprioritizehisworkload,especiallyduringhighdemandtimes.”
Manyofthecity’semployeesarestartingtotakeadvantageoftheeasy-to-useShoreWareCallManager,thedesktopuserinterfacethatintegrateswithMicrosoftOutlooktoeliminatetheuseofprintedphonebooksforCitystaffuse.“Thereare
dayswhenIspendallmytimeoncalls,yetnevertouchthephone,”MrNaschanskysaid.“Everyonelovestheabilitytoeasilyhandleandprocesscallsandcombinepersonalcontactsforone-clickdialing.”
Management Simplicity Saves Time and MoneyEaseofusealsoextendstomanagementsimplicity.AftertrainingtheteamontheShoreTelsysteminabouttwohours,anyhelpdeskagentcansupportinternalqueries.“ShoreTel’ssimpleWeb-basedsystemmanagementconsolehasmadelifesignificantlyeasier,andwe’remuchmoreproductivecomparedtotheoldsystem,”MrCullingfordsaid.“NowwecanuseaPCfromanydeskatthecitytomakechangesinamatterofminutes.Wenolongerhavetocalloutcontractors,orneedtoinvestinspecializedphonesystemcertificationtraining.”
AsLakewoodreplacedtheiroldPBXphonesystemwithShoreTel,theyfoundthattheycouldalsoreplacetheentirenetworkinfrastructuresincethecostofimplementingShoreTelwasaboutonethirdofwhattheothervendorsbid.Thissavingsenabledthemtore-cabletheirremotefacilitiesandreplacealloftheirnetworkswitchesandrouters.DuringtheprojecttheCity’sabilitytodeliverserviceswasnotinterrupted.
TheflexibilityandadvancedfeaturesetoftheShoreTelUCsystemmeansLakewoodisalreadyplanningfutureupgradestoitsworkprocesses.Currently,thecityhasavideoarraignmentsystem,inwhichjudgescanstayintheirchamberstoarraignprisonersatcountyjailslocatedmilesaway.ThecityistestingtheShoreTelvideocapabilitiesinShoreWareProfessionalCallManagertoreplaceacustomizedsystemsothatjudgesinitiateavideocallforanarraignmentwithafewmouseclicksfromaPC.
“Wetoldourusersfromdayonethatiftheycanthinkofabetterwaytoprocessandhandletheircalls,wecandoitwithintheShoreTelsystem,”MsShradersaid.“NotadayhasgonebywhenwedonothearfromsomeonethattheylovetheirnewShoreTelphonesystem.”
“Not a day has gone by
when we do not hear from
someone that they love their
new ShoreTel phone system.”
Wendy Shrader ManagerofNetworkServicesCityofLakewood
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About ShoreTel
ShoreTel is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award winning, all-in-one IP phone system, UC and contact center solution, and its industry leading hosted business phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, California, and has regional offices and partners worldwide. For more information, visit shoretel.com or shoretelsky.com