GP
CE
SY
DN
EY
20
19
GeneralPracticeConference& Exhibition
17-19MAY 2019
SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK
Accredited by:Organised by:
#GPCESYDNEY
OVERSEAS
1%
NEW ZEALAND
1.5%
THE FACTSWHY CHOOSE GPCE SYDNEY?
REACH PRIMARY HEALTHCARE PROFESSIONALS FROM NSW AND ACROSS AUSTRALIA
Based on 2018 post show CAB audited results
97CPD POINTS
91%WILL EXHIBIT AGAIN
88%VISITOR SATISFACTION SCORE
NEWSOUTHWALES
84%
SOUTH AUSTRALIA
2%
TASMANIA
2%
VICTORIA
3%
1%WESTERNAUSTRALIA
0.5%NORTHERN TERRITORY
3% QUEENSLAND
AUSTRALIAN CAPITAL TERRITORY
3%
3DAYS
1,518TOTAL
ATTENDEES
958UNIQUE VISITS
136EDUCATIONAL
SESSIONS
83EXHIBITORS
ATTENDANCE BY PROFESSION
ATTRACTING MORE
GPS EACH YEAR*
*59.5% GP attendance in 2017,70% GP attendance in 2018
70%GPs
8% PRACTICE NURSES
5% PRACTICE MANAGERS
17% ALLIED HEALTH/OTHER
0
10
20
30
40
50
60
70%
%
%
%
%
%
%
GP ATTENDANCE
2017 2018
DIRECT MAIL
• Registration brochure mailing to 10,000+ GPs
and practices
• 11,300 inserts in trade publications
• 5,000 invitations distributed locally
EMAIL MARKETING CAMPAIGNS
• Targeted promotional emails to 51,000
healthcare professionals and 21,000 GPs across
NSW and Australia
SEARCH ENGINE MARKETING
• 12 week targeted search, display and remarketing
campaign boosting brand awareness and
lead generation
SMS & FAX CAMPAIGNS
• Staggered SMS & fax marketing campaigns to 3,000 healthcare
professionals
SOCIAL MEDIA REACH
• 7,002 Facebook followers
• 1,057 Twitter followers
• 400 GPCE LinkedIn Group members
GPCE WEBSITE REACH
• 41% increase in web traffic now at 282,813
web visits per year
• 32,720 unique visits to Sydney specific pages
• 80% new visitors per year
OUR REACHOur extensive database and marketing campaigns ensure we bring you a high quality audience:
CURRENT AND EMERGING TRENDS
Industry reports and our own independant 2018 surveys tell us that chronic conditions remain a key area of interest for practicing GPs, as well as psychological, respiratory and muskuloskeletal.
Because one in four Australians now suffer from two or more chronic conditions, our GPCE 2019 program will be focused on supporting GPs manage the burden of chronic disease as well as managing their practice, life, business and curiosity.
Being at GPCE enables us to have contact with GPs who wouldn’t ordinarily know that we exist and being able to tell them about our service.
WESLEY PRIVATE HOSPITALS, GPCE SYDNEY 2018 EXHIBITOR
THE MOST COMMON HEALTH
ISSUES:* AREAS OF INTEREST
2018 62% 2017 61%
PSYCHOLOGICAL
2018 20% 2017 22%
WOMEN’S HEALTH
2018 45% 2017 55%
RESPIRATORY
2018 17% 2017 18%
PREVENTIVE
2018 43% 2017 40%
MUSCULOSKELETAL
2018 14% 2017 15%
SKIN
2018 36% 2017 32%
ENDOCRINE & METABOLIC
2018 14% 2017 14%
PREGNANCY/FAMILY PLANNING
2018 31% 2017 28%
CIRCULATORY
2018 8% 2017 7%
DIGESTIVE
Chronic conditions
Eye health & optometry
Gastroenterology
Immunisation
ALMOST 50%OF GPS
NO LONGER ACCEPT REP VISITS
AUSTRALIANS NOW
SUFFER FROM TWO
OR MORE CHRONIC
CONDITIONSONE IN FOUR
Source: RACGP General Practice: Health of the Nation Report 2018
“ “
Medico legal
Mental health
Musculoskeletal health
Pain management
Practical skills workshops
Practice management
Updates on new treatments
Women’s health
Source: GPCE 2018 Post Show surveys
GP SURVEYINDUSTRY REPORT
EXHIBITING AT GPCE SYDNEY 2019
Get in front of more than 1,000 healthcare professionals by exhibiting at GPCE Sydney in 2019. With almost half of GPs no longer accepting rep visits, this is your opportunity to get face-to-face with hundreds of GPs from NSW and across Australia and meet decision makers from key practices.
Contact our team to discuss options and your objectives on 1800 571 960 or email [email protected]
STEP 1: CHOOSE YOUR BOOTH STEP 2: CHOOSE YOUR FURNITURE STEP 3: CHOOSE YOUR EXPOSURE
What is your primary objective?
Enhance your exposure with a GPCE sponsorship package designed specifically to help you meet your business objectives.
Choose from the Awareness, Launch, Education or Networking packages, designed to suit every budget.
Find out more on the following page...
Walk-on
Package A
$545
Walk-on
Package B
$1,440
Walk-on
Package C
$1,530
Brand awareness
Thoughtleadership
Promote your presence at the show
Lead generation
4 sqm$4,473
9 sqm$9,098
18 sqm
$17,423
Prices are stated excluding GST Prices are stated excluding GST
Product or brand launch
EDUCATION PACKAGE
If educating primary healthcare professionals is your main objective, this package is for you. Be recognised by your target audience as the authority in your specialty area, over and above your competition. Update attendees on current guidelines, treatment and management options, and the latest information relating to their practice, what they’re curious about and their own work/life balance.
Brand awareness
Thoughtleadership
Promote your presence at the show
Lead generation
GOLD SILVER BRONZE
Package Price $20,260 $17,068 $8,541
Ratecard $25,325 $20,080 $9,490
Keynote sponsorship
ALM sponsorship
2 x 1 Hour education sponsorship
Conversion email banner or company listing
Social post
Web banner – GPCE city homepage (12 weeks)
Web banner – GPCE homepage (12 weeks)
Show guide full page advertising
Show guide half page advertising
Show guide quarter page advertising
Floorplan and entrance light box logo
Fascia logo
CHOOSE THIS PACKAGE FOR:
Prices are stated excluding GST.
INCLUSIONS
AWARENESS PACKAGE
Raise awareness for your brand and boost engagement from attendees onsite with the Awareness Package. For well-known brands, this package ensures you maintain your status and recognition in the industry. For those wanting to make a mark, you can achieve maximum awareness for your brand, pre-show and onsite!
GOLD SILVER BRONZE
Package Price $19,760 $11,118 $4,905
Ratecard $24,700 $13,080 $5,450
Lanyard sponsorship
Badge sponsorship
Show guide full page advertising
Lunch sponsorship
Tea break sponsorship
Registration email banner
Web banner – GPCE city homepage (12 weeks)
Satchel insert
Floorplan and entrance light box logo
Fascia logo
Social post
Conversion email banner or company listing
Web banner – GPCE homepage (12 weeks)
Web banner – exhibitor directory (12 weeks)
Show guide half page advertising
Show guide quarter page advertising
Brand awareness
Promote your presence at the show
CHOOSE THIS PACKAGE FOR:
Prices are stated excluding GST.
INCLUSIONS
LAUNCH PACKAGE
If you are launching a new product, service or brand into the primary healthcare market gain all the benefits of the Awareness Package, with the addition of our education options – a top hitting keynote session, an ALM or 1 hour education session. This package is designed to hit every touch point with our attendees to make a bang for your launch!
GOLD SILVER BRONZE
Package Price $31,360 $24,183 $12,321
Ratecard $39,200 $28,450 $13,690
Keynote sponsorship
Tea break sponsorship
Lunch sponsorship
Registration email banner
Conversion email banner or company listing
2 x 1 Hour education sponsorship
ALM sponsorship
Web banner – GPCE city homepage (12 weeks)
Web banner – GPCE homepage (12 weeks)
Web banner – exhibitor directory (12 weeks)
Satchel insert
Social post
Floorplan and entrance light box logo
Fascia logo
Show guide full page advertising
Show guide half page advertising
Show guide quarter page advertising
Brand awareness
Thoughtleadership
Promote your presence at the show
Lead generation
Product or brand launch
CHOOSE THIS PACKAGE FOR:
Prices are stated excluding GST.
INCLUSIONS
NETWORKING PACKAGE
Take the Networking Package and have some fun with our delegates, whilst enjoying boosted brand exposure and onsite engagement.
GOLD SILVER BRONZE
Package Price $10,820 $4,662 $3,731
Ratecard $13,525 $5,485 $4,145
Networking drinks sponsorship
Lunch sponsorship
Tea break sponsorship
Web banner – exhibitor directory (12 weeks)
2 x 1 Hour education sponsorship
ALM sponsorship
Keynote sponsorship
Registration email banner
Conversion email banner or company listing
Social post
Web banner – GPCE city homepage (12 weeks)
Web banner – GPCE homepage (12 weeks)
Floorplan and entrance light box logo
Fascia logo
Show guide full page advertising
Show guide half page advertising
Show guide quarter page advertising
Brand awareness
Promote your presence at the show
CHOOSE THIS PACKAGE FOR:
Prices are stated excluding GST.
INCLUSIONS
GPCE SYDNEY
17-19 May 2019
Sydney Showgrounds, Sydney Olympic Park
GPCE PERTH
27-28 July 2019
Crown Perth Convention Centre
GPCE BRISBANE
13-15 September 2019
Brisbane Convention & Exhibition Centre
GPCE MELBOURNE
15-17 November 2019
Melbourne Convention & Exhibition Centre
OPPORTUNITIES FOR FURTHER REACH
NATIONAL PACKAGES
If you’re looking for national reach, the GPCE series also runs in Perth, Brisbane and Melbourne each year. Ask our team about our multi-show discounts.
DIGITAL REACH VIA THINKGP.COM.AU
Adding to our suite of products, Reed Medical Education also runs the #1 online education platform, ThinkGP.com.au. Our team works with leading organisations and content partners, to offer a range of high quality, accredited online education to our 50,000 strong customer base via:
Category 1 QI Programs
Category 2 1 and 2 hour education modules
Online ALMs
Webinars
Podcasts
Expert Video interviews
Blogs
Digital advertising
Contact our team to discuss options and your objectives on 1800 571 960 or email [email protected]
Reach: 1100 HCPs
Reach: 300 HCPs
Reach: 700 HCPs
Reach: 1100 HCPs
GET IN TOUCH
CONTACT US
GPCE is run by Reed Medical Education and is part of Reed Exhibitions. Reed Medical Education is the top private provider of CPD education for primary healthcare in Australia.
Find out why leading brands are choosing Reed Medical Education by contacting us today:
WE ARE PROUD TO WORK WITH:
Contact our team to discuss options and your objectives on 1800 571 960 or email [email protected]
Eunji Blacklow
Strategic Business Development Manager
P: 02 9422 2452E: [email protected]
Jennifer Singleton
Account Manager
P: 02 9422 2124E: [email protected]
Emma Browne
Account Manager
P: 02 9422 2022E: [email protected]